Are you the one who eats and sleeps Search or Data strategy for your company? There’s a number of offerings on the Digital Summit program to help you sharpen your skills.
Search + SEO
Stay ahead of the SEO game - Algorithms, content strategy, signal noise, measurement, tools, and more
“The speakers all possessed very deep knowledge in their ﬁeld. Very impressed with this conference. Outstanding value. Loved the DJ also!”
– 2016 Digital Summit attendee
Day 1 Wednesday, February 22
- Understand what RankBrain is
- Choose the right keywords
- Determine if linking still matters
- List content factors that really make a difference. Is it quality, quantity or both?
- Measure SEO ROI, and the impact it has on your business
- Justify your investment in SEO
- Define AMP, and it’s importance
- Solve the most common SEO pitfalls
- Maximize your SEO investment
- How to perform deep content topic ideation to capture organic traffic
- Ways to shift your strategy to adopt agile methodologies
- The power of adopting a hub & spoke campaign model
- Why search engine optimization is more critical than ever
Day 2 Thursday, February 23
- The importance of Links to any SEO Campaign
- How to Measure and Value Links
- How to Create Trusted Content
- How to Build Trusted Backlinks
- How to Perform Broken Link Building
- How to Harvest and Reap Competitor Backlinks
- How to get Links and Social Shares through Creative Efforts
- Tools which can Assist your Link Building
- Gather and use customer and prospect data to start your keyword list.
- Transform persona definitions into keywords.
- Uncover a goldmine of keyword information within your organization.
- Identify user intent for your keywords.
- Capture mobile and voice search queries.
- What changes Google has made that can make a material impact on your business goals.
- What are the upcoming trends in Organic Search that you need to prepare for
- How to strategically execute modern SEO
- How to effectively measure SEO results for business impact
- How to make the right SEO hire
- How to find the right SEO partner
- What tools your team should be using to do effective enterprise-level SEO
- Own your branded search engine results with a Google Knowledge Panel
- Earn more search real estate and rich results using structured data
- Help search engines better understand your website and content
- Gain insight behind Google’s algorithm and apply SEO best practices