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Strategy + Trends

Sharpen your digital marketing strategy - Content, reputation management, social personalization, SEO, UX, and more

Looking at marketing and digital strategy from more of a bird’s eye, holistic viewpoint? There’s a number of offerings on the Digital Summit program to help stir your creative and strategic juices.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Wednesday, February 22

  • February 22
  • 8:30 am - 12:45 pm
  • ChannelMix Stage 1,
  • Pre-Conference
  • Strategy Development | How to create a plan that guides all your content efforts
  • Ideation | Ways to play ""content Moneyball"" and come up with hundreds of topic ideas painlessly
  • Content Creation | What types of content are out there and how each can be created
  • Optimization | Don’t press publish before you follow these simple, yet essential SEO best practices
  • Promotion | Get social and understand what platforms work best for you and if paid ads can help
  • Distribution | How you can get more eyes on your content through targeted, off-site channels
  • Lead Nurture | Email is a vital component of a content strategy that keeps your relationships alive
  • Measurement | Learn what core KPIs to look at to understand failures and successes
  • February 22
  • 2:30 pm - 3:00 pm
  • Email on Acid Stage 2
  • Avoid falling for generational stereotypes
  • Stay attuned to the next generation's consumption trends
  • Create content that connects with millennials
  • Use big data to your advantage
  • Leverage the biggest emerging trends in marketing
  • February 22
  • 2:30 pm - 3:00 pm
  • Sprout Social Stage 3
  • Step away from a constant state of worry
  • Operate in a place where creativity has room to express itself
  • Manage high-pressure situations with grace
  • February 22
  • 3:15 pm - 3:45 pm
  • Sprout Social Stage 3
  • Define goals and determine hard metrics that matter to your business
  • Find your target audience online
  • Develop a consistent cross-channel content marketing campaign
  • Measure success
  • February 22
  • 3:15 pm - 3:45 pm
  • ChannelMix Stage 1
  • How to improve the clarity of your value proposition through qualitative experimentation
  • How to combine data insights and user experience to create marketing experiences that are both delightful, and high converting
  • How to use attention-driven design to focus your visitors on the conversion goal of your pages
  • How to create a high-converting lead generation form
  • How to hack your way to conversion insights with no technical help or stakeholder permission
  • February 22
  • 4:00 pm - 4:30 pm
  • ChannelMix Stage 1
  • Understand the difference between reporting and analytics
  • Walk away with our actionable 3 pillars of success
  • Learn how to break down different solution models
  • Be able to establish the right analytics and reporting approach for your organization
  • Equip your team for long-term analytics success
  • February 22
  • 4:45 pm - 5:15 pm
  • ChannelMix Stage 1

New technology killed the former king, and in todays age we have seen this play out in our sale and marketing roles. The former king of revenue generation for any business is now only 20% of their former glory.

  • February 22
  • 4:45 pm - 5:15 pm
  • Email on Acid Stage 2
  • Use publishers and influencers to create branded content that's far more effective (and less BS-filled) than traditional online advertising (e.g. pre-roll ads).
  • Craft branded content for maximum impact on social media
  • Effectively use humor to connect with young audiences
  • Identify the cutting edge tools you need to interact with young audiences better — i.e. messenger bots, live streaming video, and interactive tech

Day 2 Thursday, February 23

  • February 23
  • 8:30 am - 9:00 am
  • ChannelMix Stage 1
  • Articulate how an inbound-based framework will impact your organization.
  • Secure cross-departmental buy-in for inbound culture.
  • Develop benchmarks to track the effectiveness of your inbound efforts.
  • Differentiate between the types of content your marketing team should create to acquire leads and the content your sales team will need to close deals.
  • February 23
  • 8:30 am - 9:00 am
  • Email on Acid Stage 2
  • Use the provided roadmap to consistently create remarkable marketing
  • Go into your next creative brainstorm ready to ask the right questions
  • Understand how even "boring industries" can create remarkable work
  • February 23
  • 9:15 am - 9:45 am
  • Sprout Social Stage 3
  • Application and inspiration from innovative case studies to use across your mar-tech stack and channels
  • Best-in-class digital campaign use cases
  • Multiple-channel campaign implementations strategies
  • Inspirations for the future of digital marketing through attainable strategies utilizing data science, bots, UX personalization and advanced, multi-sensory experiences
  • February 23
  • 9:15 am - 9:45 am
  • ChannelMix Stage 1
  • Become a friction master, slaying it daily in your business
  • Understand how to work cross functionally to solve friction issues around your organization
  • Learn about the tools available to help you combat friction
  • And, understand why friction is so important to your organization
  • February 23
  • 10:00 am - 10:30 am
  • ChannelMix Stage 1
  • Understand that's no longer about being the "best" digital marketer - that time has passed
  • Relate to the three imperatives for embracing the post-digital mindset
  • Realize that customers are expecting you to address their digital and physical needs all at once
  • February 23
  • 11:00 am - 11:30 am
  • Email on Acid Stage 2

Increasing pressure from the C-suite, the explosion of channels, and an endless barrage of new marketing technologies has left many marketers feeling like they need to completely revolutionize their marketing efforts or get left behind.

  • February 23
  • 11:00 am - 11:30 am
  • Sprout Social Stage 3
Mike Clarke, Google
Neil Hoyne, Google

Digital behavior has afforded us with vast amounts of data to use to understand, develop and measure what your audiences are doing in relation to your brand.

  • February 23
  • 11:45 am - 12:15 pm
  • Sprout Social Stage 3
  • Understand the difference between active and passive data
  • Gather passive data using marketing technologies (and how to find passive data that you already have)
  • Apply passive user data to improve both lead gen and sales.
  • February 23
  • 11:45 am - 12:15 pm
  • Email on Acid Stage 2
  • Effectively position your brand around your purpose
  • Shape your content marketing strategy to attract the right audience
  • Leverage authenticity to build a durable, human brand
  • February 23
  • 1:40 pm - 2:10 pm
  • Email on Acid Stage 2
  • Better understand the importance of data integration in a successful marketing strategy
  • Apply customer segmentation models to your marketing
  • Win with fans even if the team doesn’t win on the field

Join us at DS Phoenix 2017

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