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AM Workshops

Maximize your Digital Summit learning experience by adding any of these AM Workshops intensives.
Each offers a thorough deep dive into these core tactical skills:

Led by leading digital marketing experts, these sessions will deliver so many actionable ideas for you to take back to the office, you might need to pack a spare brain to fit them all in.

“AM Workshop alone was worth the price of the entire ticket!”

– 2017 Digital Summit attendee

Day 1 Monday, February 11

8:30 am - 12:30 pm

Content Marketing to Grow Your Audience and Master the Customer Journey

AM Workshop
  • Shana Sullivan, Vertical Measures
  • Shana Sullivan

Content and digital marketing are no longer a trend, or some newfangled strategy; it’s an important part of marketing that is here to stay. As more of your competitors adopt digital marketing, the race is on to show prospective buyers that you are the best source to answer their questions and help them make decisions. Potential customers reward companies that provide them with honest and helpful content at each stage of their customer journey.

This education professionals from Vertical Measures will hone in on the importance of content coverage across all stages of the customer journey – Awareness, Consideration, Decision and Advocacy. And, how you can grow an audience that you own, creating one of your company’s most valuable assets.

At the end of this workshop, you’ll be able to:

  • Build a digital marketing strategy
  • Understand how to create content that resonates with your audience at different parts of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beats the competition in search and beyond
  • Know where, when and how to promote your content in a way that encourages engagement and progression through the customer journey
  • How to build an owned audience that your company can reach at the time and place of your choosing
  • Create a lead nurture campaign that works
  • How to measure and demonstrate ROI to the executive team

An interactive workbook will help you follow along and give you a place for your notes as well as a framework for interactive exercises we will do throughout the presentation. This workshop will set you on a successful path to effective digital marketing and give you tools and techniques that will guide you through your continuing efforts.

Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content Marketing
  • Strategy

SEO of Today

AM Workshop
  • Mindy Weinstein, Market MindShift
  • Mindy Weinstein

SEO of today involves technical and marketing expertise. On the technical side, you must have a solid website structure, so that the search engines can find and index your webpages. That means your website needs to be free of technical errors and optimized for your targeted keywords. On the marketing side, you need to understand the web user’s behavior and how to attract them to your site.

This SEO workshop provides a balance of technical and marketing tactics that when used together, will drive targeted traffic to your website. The focus is on intermediate to advanced information, but the information will be presented in such a way that it encompasses everyone.

You will receive an online interactive workbook to use during the workshop, which will allow you to walk through exercises, and personalize the information you learn to your company or brand.

At the end of this workshop, you’ll be able to:

  • Identify technical issues on your website that are hurting rankings and/or performance
  • Prepare for site migrations (including https) and re-designs
  • Uncover hidden gems in Google Analytics and Google Search Console
  • Find and pursue additional SERP opportunities, such as rich snippets, image and video results
  • Reverse engineer the top-ranking pages to better compete in SERPs
  • Structure the website to create themes
  • Develop a content strategy based upon topical density that drives traffic
  • Increase online publicity and brand awareness through SEO techniques
  • Create an SEO strategy that can be implemented in prioritized steps
  • Win over key executives with the right data and reporting
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • SEO & Search
  • Strategy

45 Tactics to Take Your Email from Zero to Hero

AM Workshop
  • Michael Barber, Godfrey
  • Michael Barber

Email isn’t the sexiest marketing topic, nor is it the most fun, but if done well it can lead to the best ROI of any channel in your marketing mix. Regardless of industry and even though there is more noise in the inbox and more apps for consumers to juggle, email continues to prove itself as the best one-to-one communication channel for brands and most preferred by consumers.

But marketers continue to struggle with email. Whether it’s sending the same email to all our subscribers, not authenticating our domains, designing campaigns for consumers of yesteryear, being blatantly too personal, not using the right data to effectively personalize email content, not testing, not mixing up our email tactics, or simply living up to averages, we stumble all the time with this channel.

Join Michael Barber as he explores 45 of the best and practical ways to improve your email campaigns, challenges your email conceptions, and shows you just why this channel continues to be vitally important for marketers.

We’ll focus on intermediate to advanced information. Plus, you’ll receive an online interactive workbook to use during the workshop which will allow you to walk through exercises, and personalize the information you learn to your company or brand.

At the end of this workshop, you’ll be able to:

  • Understand why email still matters to you and the people you’re trying to reach
  • Ensure your campaigns are making it to the Inbox
  • Learn how Internet Service Providers (ISPs) might be treating your campaigns
  • Know the similarities and differences for how B2B and B2C audiences consume email, convert from it, and how different design choices impact those conversions
  • Perform regular email audits which are crucial to email success
  • Make sure you’re tracking the metrics you should be and discover those you may not be or may not know about
  • Have some insight into what the future of email might look like
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Email Marketing
  • Strategy

Pro Tip: Send a team to attend Digital Summit and these workshops. That way you can either tackle multiple workshops simultaneously or attend a single workshop as a team building exercise.

“The in-depth AM Workshops are the biggest value of the event.”

– 2016 Digital Summit attendee

See What People Love About Digital Summit
A certificate of completion is available for all AM Workshops attendees

Tout your new skills to your boss, colleagues, LinkedIn profile, resume or just to your dog!

Join us at Digital Summit Phoenix 2019