Agenda

Session Filters

Pre-event Monday, March 23

10:00 am - 4:00 pm

Advanced Social Media

Masterclass
  • Lauren Teague, Convince & Convert
  • Lauren Teague

At the end of this masterclass, you’ll be able to:

  • Audit your current state of social
  • Identify landscape and competitive benchmarks
  • Use content that moves, sings and smiles to capture audience attention
  • Refresh social media reports for your organization
  • Choose KPIs that demonstrate campaign health
  • Understand how paid media augments a health organic strategy
  • Develop custom audiences for specific targeting and testing
  • Create a social media playbook for your brand
  • Dial in the best tools and processes for you and your team
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

Advanced Digital Analytics Strategies and Tactics

Masterclass
  • Chris Sietsema, Teach to Fish Digital
  • Chris Sietsema

At the end of this masterclass, you’ll be able to:

  • Analytics Audit: Learn the criteria required to efficiently evaluate an existing analytics program and diagnose issues affecting data accuracy and measurement efficiency.
  • Configuration: Get a blueprint for activating all the features necessary to produce a representative and rich data set.
  • Reporting: Discover how to deliver clarity, accountability and vision with reporting structure, and learn how to automate your report generation process.
  • Data Mining and Insights: Learn the tricks of the analytics trade pertaining to efficient data mining, finding exciting correlations and extracting insights to “wow” your team.
  • Measurement Process: Find out the best ways to build, maintain and advocate for a solid analytics process that saves time, improves accuracy and fosters growth for your organization.
  • At the end of this masterclass, you’ll be able to:
  • Create new Google Analytics (GA) Accounts, Properties and Views and/or audit an existing account.
  • Configure conversion goals, filters, account integrations, advanced segments and cross-domain tracking within GA.
  • Prepare an accurate, reliable and repeatable process for campaign tracking code creation and stewardship.
  • Demonstrate a working knowledge of Google Tag Manager.
  • Develop meaningful and actionable reports for a variety of audiences from senior leadership to content marketers and media tacticians.
  • Use Google Data Studio to automate your reporting process.
  • Compare and contrast different attribution models.
  • Utilize analytics documentation and other tools to improve measurement efficiency and advance your analytics program.
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

Day 1 Tuesday, March 24

8:00 am - 8:30 am

Workshop Attendee Check-In

8:30 am - 12:30 pm

The Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience

AM Workshop
  • Samantha Kermode, Investis Digital
  • Samantha Kermode

At the end of this workshop, you’ll be able to:

  • Benchmark your company’s efforts against the competition and your skill set against your peers to find the topics and tactics you need to use in 2020
  • Learn how a written strategy helps you ideate and create user-focused content for each stage in the customer journey
  • Learn how to activate your content and channels with the customer journey
  • Determine what’s working, what’s not, and how to test with measurement and CRO
  • Manage your owned audience and prove the value it creates for your organization
  • Prove your ROI and how to communicate that with the C-Suite
  • Get access to the interactive workbook, tools and materials to guide you through your ongoing efforts when you get back to the office
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content Marketing

Become an SEO Rockstar: Actionable Strategies, Tactics & Tools

AM Workshop
  • Mindy Weinstein, Market MindShift
  • Mindy Weinstein

At the end of this workshop, you’ll be able to:

  • Troubleshoot and fix common technical errors that hurt rankings and traffic
  • Prepare for site migrations (including https) and re-designs
  • Analyze your audience for SEO purposes
  • Map keywords to the buyer’s journey
  • Find and pursue additional SERP opportunities, such as featured snippets, image and video results
  • Audit your existing content to find hidden gems and problem areas
  • Reverse engineer the top-ranking pages to better compete in SERPs
  • Structure your website to create themes
  • Develop a content strategy based upon topical density that drives traffic
  • Increase online publicity and brand awareness through SEO techniques
  • Create an SEO strategy that can be implemented in prioritized steps
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes

Advanced Email Marketing: Tactics to Build Robust Email Programs

AM Workshop
  • Michael Barber, Godfrey
  • Michael Barber

At the end of this workshop, you’ll be able to:

  • Explain why email still matters
  • Understand the difference between simple and robust email programs
  • Develop a roadmap for managing inactive subscribers
  • Leverage advanced design tactics for your templates
  • Make your emails more accessible
  • Better understand how the ISPs (internet service providers) score your campaigns
  • Move from “batch and blast” to segmented and personalized campaigns
  • Develop a robust email metrics dashboard
  • And, see what the future of email might look like
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C

1:15 pm - 2:05 pm

Storytelling Secrets: How To Go Viral In 2020

Keynote
  • Jon Youshaei, Instagram
  • Jon Youshaei

According to Inc Magazine, “If anyone has cracked the code for going viral, it’s Jon Youshaei.” Named a top marketer by Forbes and Entrepreneur magazine, Youshaei worked at YouTube as their Head of Creator Product Marketing before joining Instagram.

In today’s world of short-attention spans, Youshaei’s keynote provides the blueprint for how to break through the noise no matter what industry you’re in. You’ll walk away with proven techniques, templates, and tools to reach many more people with your message.

2:20 pm - 2:50 pm

Boost Your Consumer Growth: How Pinterest Grew 300%+ in 4 Years

  • Seth Weisfield, Pinterest
  • Seth Weisfield
  • Learn when to employ SEO, emails, push notifications, and performance marketing to engage customers
  • Develop strategies for leveraging customer data to personalize outreach and engagement
  • Avoid the pitfalls of integrating automation into consumer marketing programs
  • Automation
  • B2C
  • Data & Analytics
  • Lead Gen / Conversion / Retention
  • SEO & Search

Preparing for the Voice Revolution

  • Mindy Weinstein, Market MindShift
  • Mindy Weinstein
  • Identify the queries that will drive voice traffic to your website
  • Structure your website pages for optimal performance
  • Optimize your business’s listings in the local directories used by digital assistants
  • B2B
  • B2C
  • SEO & Search
  • Voice / AR / VR

Bridging the Gap between UX & Marketing

  • Amy Gebler, Nordstrom
  • Amy Gebler
  • List the core principles of UX
  • Understand the differences between UX Writing, Microcopy and Marketing copy and how they work together to improve engagement
  • Engage stakeholders using the UX Writing process
  • Implement UX Writing principles even if you don’t have a UX Writer
  • B2B
  • B2C
  • Content Marketing
  • Customer Experience
  • UX & Design

3:05 pm - 3:35 pm

The Authenticity Lie: How to Build Loyalty Through Storytelling

  • Eric Thomas, SAGA MKTG
  • Eric Thomas
  • Build a digital identity that is unique to YOUR brand.
  • Understand how current brands are using trends to “feel” authentic
  • Use Digital Storytelling to do consistent cross-platform world building
  • Make “boring” brands more engaging
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Customer Experience
  • Storytelling

Rehearse for Real Time: Preparing for the Moments That Make Content Great

  • Lauren Teague, Convince & Convert
  • Lauren Teague
  • Scale a team of one to many for live content coverage
  • Identify which channels align with the right content to tell your story
  • Plan your content playbook for cohesive storytelling across any event
  • Effectively practice and rehearse your playbook ahead of going live
  • B2B
  • B2C
  • Content Marketing
  • Social Media
  • Storytelling
  • Video

How to Become a Thought Leader on LinkedIn

  • Ty Heath, LinkedIn
  • Ty Heath
  • Define the anatomy of a strong LinkedIn profile and summary
  • Invest in an effective content strategy to grow engagement around your thought leadership with a goal of generating leads
  • Amplify your voice and curate powerful conversations to guide prospects through the buyer’s journey
  • B2B
  • B2C
  • Content Marketing
  • LinkedIn

Reduce, Reuse and Recharge Your Revenue With Strategic Video & Content Marketing

  • Desiree Martinez, All-In-One Social Media
  • Desiree Martinez
  • Create 144 pieces of promotional videos, marketing materials, and social media content from 12 videos (1 per month)
  • Make a monthly content plan with one video a month
  • Develop a step-by-step process for creating a content calendar promoting new content and reinvigorating “old” content & videos
  • Use tools & resources to help streamline creating and distributing video content
  • B2B
  • B2C
  • Content Marketing
  • Social Media
  • Video

3:50 pm - 4:20 pm

Analytics for Agencies: Processes to Become the Purveyors of Truth

  • Chris Sietsema, Teach to Fish Digital
  • Chris Sietsema
  • Prepare and utilize the five key documentation resources at the core of the most venerated analytics practice
  • Produce eye-opening reports designed specifically for your client audience(s
  • Roll out a systematic process for mining data and unearthing juicy insights
  • Understand what to look for when hiring your next agency analyst
  • B2B
  • B2C
  • Data & Analytics

Using Data to Drive Superior Digital Marketing Returns

  • Will Bailey, USADATA
  • Will Bailey
  • Manage and exceed expectations with stakeholders by clearly defining campaign KPI’s based on existing and enhanced data
  • Understand what differentiates your customers at the demographic, psychographic, and econographic levels to select the best audience and generate higher value prospects
  • Create and deliver post-campaign analytics reports that provide clear and actionable goals for future and ongoing campaigns
  • B2B
  • B2C
  • Data & Analytics
  • Lead Gen / Conversion / Retention

The Power of Brand Value: Why People Need to Buy Into You Before Buying Anything Else

  • Mike Epstein, Cinematic Music Group
  • Mike Epstein
  • Prepare and utilize the five key documentation resources at the core of the most venerated analytics practices
  • Produce eye-opening reports designed specifically for your client audience(s)
  • Roll out a systematic process for mining data and unearthing juicy insights
  • Understand what to look for when hiring your next agency analyst
  • B2B
  • B2C
  • Branding
  • Conversion
  • Social Media

Align Sales and Marketing Teams with a Successful B2B Account-Based Marketing Strategy

  • Fabian Gehring, Bosch
  • Fabian Gehring
  • Align sales and marketing goals
  • Identify and analyze target accounts
  • Develop personalized messages for high-value customers
  • Increase efficiencies and ROI of marketing campaigns
  • B2B
  • Lead Gen / Conversion / Retention

4:35 pm - 5:10 pm

Monsters & Blind Men: How to Find, Tell and Share Your Brand’s Innovation Story

Keynote
  • Damian Slattery, Fast Company
  • Damian Slattery

To differentiate and stand out, today’s marketers want to be cast in the light of what’s better, brighter, bolder – what’s truly innovative.

But how do you identify, craft and amplify stories of innovation? What forces must be in place to tell a tale of disruption and celebrate your brand or service as the next great, incredible thing? And, most importantly, how do you wring magic—and marketing—from it?

During this keynote, Damian Slattery, VP of Marketing at Fast Company, will share the critical keys to finding, telling and sharing relevant stories of innovation for right now.

5:10 pm - 6:10 pm

Opening Reception

Day 2 Wednesday, March 25

8:30 am - 9:00 am

Creative & Controversial Social Marketing Strategies

  • Tylar Paige, Tylar & Company
  • Tylar Paige
  • Create a dynamic spin on popular trends and hashtags to curate unique and engaging social marketing messaging and content
  • Invite your audience be part of your story with engaging user generated brand content that they’ll want to share
  • Create influential, emotional and innocuously controversial social media content
  • B2B
  • B2C
  • Content Marketing
  • Social Media

Leverage Challenger Thinking to Redefine Your Brand and Ramp Up Your Marketing Strategy

  • Nicola Smith, REBEL & REASON
  • Nicola Smith
  • Understand why conformity is killing your brand and how to stop it
  • Break the rules or conventions of your industry to move your business forward
  • Use tangible ways to apply challenger thinking to your brand and marketing strategy
  • Replicate examples of brands breaking the rules and hacking the system to drive growth
  • B2B
  • B2C
  • Branding
  • Culture, Impact & Leadership
  • Customer Experience

Go-To-Market Strategy Done Wrong: 5 Common Ways To Screw Up Your Product Launch

  • Gil Kazimirov, Lime
  • Gil Kazimirov
  • Better formulate and drive launch strategy
  • Prioritize and track your go-to-market tactics
  • Learn about the role of A/B testing in product launch
  • B2C
  • Lead Gen / Conversion / Retention

9:15 am - 9:45 am

How To Grow Your Brand When Everything Else Has Failed

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth
  • Understand the state of search engines in 2020 based on a deep analysis and real examples
  • Apply three tactics to make your brand more discoverable and exponentially grow qualified lead volume
  • Develop an entirely new perspective and approach to generating awareness, opportunities, deals, and revenue
  • B2B
  • B2C
  • Lead Gen / Conversion / Retention
  • SEO & Search

Data Readiness: Using Compliance To Help Improve Your Marketing Capabilities

  • Eric Nelson, Logic20/20
  • Eric Nelson
  • Become “data ready” through improved agile operations, processes, and data management
  • Understand and leverage data to improve marketing operations and streamline processes
  • Follow specific steps to implement AI into your marketing strategy and gain a competitive edge
  • Artificial Intelligence
  • B2B
  • B2C
  • Data & Analytics
  • Marketing Operations

Pop-Ups Keep Popping, But Is That A Good Thing?

  • Chiara Adin, N/A Collective
  • Chiara Adin
  • Understand factors to consider beyond just the cost for space, and an effective marketing plan when holding a pop-up
  • Deliver multi-room brand experiences that are powerful and don’t overwhelm shoppers and leave them confused about the overall intent of the experience
  • Apply top three strategies that traditional retailer and online brands must do when entering the world of pop-ups for the first time
  • B2C
  • Branding
  • Customer Experience

10:00 am - 10:30 am

The Anatomy of Effective, Engaging, Truly Irresistible Instagram Stories

  • Quinn Tempest, Create Your Purpose℠
  • Quinn Tempest
  • Implement ways to build Story retention and engagement
  • Build a narrative over Story segments
  • Understand the magic of interactive stickers
  • Know which KPIs to analyze to prove your success (or failure)
  • B2B
  • B2C
  • Instagram
  • Social Media
  • Storytelling

Fyre Festival: Lessons Learned, Influencer Truths & Takeaways – A Chat with Ja Rule

  • Ja Rule, Rapper and Entrepreneur
  • Carlos Gil, Gil Media Co.
  • Ja Rule
  • Carlos Gil
  • Understand what’s necessary to go all-in to build an authentic brand
  • Approach influencer marketing with a mindset based on today’s changing consumer environment
  • Draw practical lessons from both successful and unsuccessful influencer campaigns and apply to your own efforts
  • Influencer Marketing
  • Social Media

Optimizing for Position Zero: SEO Pro Tips to Increase Your Brand Visibility

  • Brenda Arndt, U.S. Bank
  • Brenda Arndt
  • Utilize a four step process that will help your content appear in featured snippets
  • Determine which featured snippet type your content is best suited fo
  • Design a dashboard that will tout your success
  • B2B
  • B2C
  • Measurement
  • SEO & Search

11:00 am - 11:30 am

Website Migration: What to do Pre, During and Post

  • John Triplett, Investis Digital
  • John Triplett
  • List the reasons to migrate (there are plenty)
  • Learn how to make your new site SEO-friendly
  • Prepare for your migration
  • Find out what to expect during migration day
  • Know what to monitor post-migration
  • B2B
  • B2C
  • SEO & Search
  • UX & Design

Connect with Emerging Audiences: Identifying Their Needs & Wants

  • Mohamed Khalil, Mastercard
  • Mohamed Khalil
  • Look beyond the high level market statistics to identify your key customer segment
  • Select the best medium for engagement with your target consumer set
  • Design a winning customer engagement plan unique to the market of focus
  • B2B
  • B2C
  • Customer Experience
  • Lead Gen / Conversion / Retention

11:45 am - 12:15 pm

A Balanced Attack: Creating and Enhancing a Communication Skill Set in the Workplace

  • Dan Devone, Fox Sports
  • Dan Devone
  • Effectively communicate in the work place and more importantly socially
  • Prepare for the infusion of A.I. in the work place
  • -Better influence digital marketing and communication going forward
  • Artificial Intelligence
  • B2B
  • B2C
  • Culture, Impact & Leadership

Winning at E-A-T: The Intersection of Brand Building and SEO

  • Alli Berry, The Motley Fool
  • Alli Berry
  • Understand E-A-T principles and determine where your website is weak
  • Improve your website content to be more transparent, authoritative, and trustworthy
  • Execute a strategy for improving your brand reputation on 3rd party sites
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • SEO & Search

Viral Velocity: How to Build Buzz at Record Speed

  • Ben Kaplan, PR Hacker
  • Ben Kaplan
  • Simplify complex ideas and increase their viral velocity
  • Seed content with influencers who will spread it
  • Activate emotions to trigger immediate action in your audience
  • B2B
  • B2C
  • Content Marketing
  • Social Media

1:00 pm - 1:50 pm

Shaping Brand Perception Through Storytelling

Keynote
  • Ben Tamblyn, Microsoft
  • Ben Tamblyn

What’s your story? In a digital world where a brand’s reputation, perception and actions are daily news, how are you managing the message? Ben Tamblyn, and his team at Microsoft help identify, curate and publish rich and compelling stories about the company and the human impact of technology. In this keynote, Ben will share five lessons they’ve learned that you can use to change the perception of your brand through stories.

2:05 pm - 2:35 pm

The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Fine-tune your approach to finding your customers on social media and build long-lasting relationships one by one through direct conversation and content that converts to sales.
  • Apply community management best practices that are used by the world’s leading brands (i.e., Wendy’s), and learn why every brand should spend more time paying attention to what’s said about them and their competition.
  • Improve decisions on what to post, where, when, and how to engage by understanding how Facebook and other social networks will penalize content marketers for click-bait and fake news, engagement-bait and links which live outside of the native platform
  • “Futureproof” your company & job over the next decade as AR/VR and advancements in technology disrupt marketing further by creating more noise and friction between brands and their customers.

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  • Artificial Intelligence
  • B2B
  • B2C
  • Lead Gen / Conversion / Retention
  • Social Media
  • Voice / AR / VR

More Than Just Data: Reverse Engineering Your Digital Marketing Strategy

  • Taye Johnson, Shutterstock
  • Taye Johnson
  • Pinpoint your buyer personas into three top tiers
  • Increase your engagement rate through building authenticity
  • Learn the latest cybersecurity trends that may affect your business
  • Data & Analytics

Winning at SEO With a Growth Mindset

  • Eli Schwartz, SurveyMonkey
  • Eli Schwartz
  • Put aside thoughts about SEO best practices and approach challenges with a growth mindset
  • Uncover the true value of a website’s existing traffic
  • Identify and capitalize on quick win opportunities for growing search traffic
  • Implement a process of testing and experimentation for continuous learning and traffic growth
  • B2B
  • B2C
  • SEO & Search

2:45 pm - 3:15 pm

Engagement Redefined: Go Beyond the Moment in a Connected World with the Power of Audio

  • Gabe Tartaglia, Pandora
  • Gabe Tartaglia
  • Understand why sound is one of the most powerful ways to impact human behavior
  • Develop a sonic strategy for your brand
  • Build new models of measurement and effectiveness in the screen-less era
  • B2C
  • Lead Gen / Conversion / Retention
  • SEO & Search
  • Voice / AR / VR

How A.I. is Changing Search and Bringing Google Further Into Your Home

  • Daniel Russell, Go Fish Digital
  • Daniel Russell
  • Understand how Google is using AI for facial recognition, speech semantics and other signals that exist outside of typical device interactions
  • Identify the Google devices and technologies (either invented or acquired) that will impact SEO and Google Ad strategy in the near term
  • Implement the 4 steps you should immediately take to prepare for these dramatic shifts
  • Artificial Intelligence
  • B2B
  • B2C
  • Paid Advertising
  • SEO & Search
  • Voice / AR / VR

3:25 pm - 3:55 pm

The Optimized Chatbot Conversation

  • Arvell Craig, Chatbot Funnels
  • Arvell Craig
  • Understand the ideal structure of a chatbot conversation
  • Map your conversation to the visitors Intent
  • Determine how the right and wrong “AI” can dramatically improve your engagement
  • Artificial Intelligence
  • B2B
  • B2C
  • SEO & Search

Surviving Google’s Algorithm Updates Before They Happen

  • Taylor Kurtz, Crush the Rankings
  • Taylor Kurtz
  • Measure your website against the known standards set by Google and other search engines
  • Identify immediate areas of improvement based on Google’s Algorithm, as well as competitor analysis
  • Create a winning SEO strategy that will allow you to breathe easier when an Algorithm Update is on the way
  • B2B
  • B2C
  • Content Marketing
  • SEO & Search

Driving Customer Visits to Your Physical Store

  • Andrew Smith, initiate-it
  • Andrew Smith
  • Craft relevant, meaningful email communications for customers within specific funnels of your company’s CRM system
  • Gain creative inspiration from viewing landing pages that are designed for A/B testing with target audiences, leading to real-time decision making and nimble pivoting for optimal results
  • Use social listening to build loyalty and generate repeat sales
  • B2C
  • Customer Experience
  • Lead Gen / Conversion / Retention

4:05 pm - 4:35 pm

Why (And How) We Should Expect More from Influencer Marketing

  • Jim Tobin, Ignite Social Media
  • Jim Tobin
  • Understand the difference between “spray and pray” influencer marketing and targeted influencer marketing
  • Describe the important distinction between potential impressions and true views
  • Work with the right influencers and get their content seen by the right audiences
  • B2C
  • Content Marketing
  • Social Media

How Disruptions in TV and Video Are Changing Marketing

  • Kenneth Kinney, Ai Media Group/ A Shark's Perspective Podcast
  • Kenneth Kinney
  • Plan and optimize an omni-channel campaign across all channels including TV (Advanced, Addressable, Connected, Linear, Programmatic, VOD, TV Everywhere, etc.) digital, email, voice, social, podcasts, influencers, and more
  • Leverage data-driven decisions to look at attribution and measurement
  • Optimize across channels for the best results of your spend and that of the customer
  • B2C
  • Data & Analytics
  • Lead Gen / Conversion / Retention
  • Video

How to Become a Pop-Marketer: Wield Attention Like a Lightsaber, Using the Power of Popular Culture

  • Joe Cox, Pop Marketer
  • Joe Cox
  • Learn how to define your “editorial authority”, giving your brand’s social content laser focus
  • Supercharge your social media by implementing key principles from popular culture
  • Apply Pop-Marketing secrets from Red Bull & Adidas that will change your game
  • B2C
  • Branding
  • Content Marketing
  • Social Media

4:35 pm - 5:35 pm

Closing Reception