Agenda

Pre-event Monday, March 23

10:00 am - 4:00 pm

Advanced Social Media

Masterclass
  • Lauren Teague, Convince & Convert
  • Lauren Teague

Advanced Digital Analytics Strategies and Tactics

Masterclass
  • Chris Sietsema, Teach to Fish Digital
  • Chris Sietsema

Day 1 Tuesday, March 24

8:00 am - 8:30 am

Workshop Attendee Check-In

8:30 am - 12:30 pm

The Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience

AM Workshop
  • Samantha Kermode, Investis Digital
  • Samantha Kermode

Become an SEO Rockstar: Actionable Strategies, Tactics & Tools

AM Workshop
  • Mindy Weinstein, Market MindShift
  • Mindy Weinstein

Advanced Email Marketing: Tactics to Build Robust Email Programs

AM Workshop
  • Michael Barber, Godfrey
  • Michael Barber

1:15 pm - 2:05 pm

Cracking the Code of Going Viral: Coming Up with the Next Big Idea

Keynote
  • Jon Youshaei, Instagram
  • Jon Youshaei

2:20 pm - 2:50 pm

Getting the Green Light: How to Build Content That People Say YES To

  • Seth Weisfield, Pinterest
  • Seth Weisfield

Preparing for the Voice Revolution

  • Mindy Weinstein, Market MindShift
  • Mindy Weinstein

Bridging the Gap between UX & Marketing

  • Amy Gebler, Nordstrom
  • Amy Gebler

3:05 pm - 3:35 pm

The Authenticity Lie: How to Build Loyalty Through Storytelling

  • Eric Thomas, SAGA MKTG
  • Eric Thomas

How to Become a Thought Leader on LinkedIn

  • Ty Heath, LinkedIn
  • Ty Heath

Reduce, Reuse and Recharge Your Revenue With Strategic Video & Content Marketing

  • Desiree Martinez, All-In-One Social Media
  • Desiree Martinez

3:50 pm - 4:20 pm

10 FREE Behavioral Science Secrets that Increase Engagement and Response

  • Chris Sietsema, Teach to Fish Digital
  • Chris Sietsema

How to Leverage Challenger Thinking to Redefine Your Brand and Ramp Up Your Marketing Strategy

  • Nicola Smith, REBEL & REASON
  • Nicola Smith

How to Build Digital & Strategic Partnerships to Reach New Audiences

  • Mike Epstein, Cinematic Music Group
  • Mike Epstein

4:35 pm - 5:05 pm

Align Sales and Marketing Teams with a Successful B2B Account-Based Marketing Strategy

  • Fabian Gehring, Bosch
  • Fabian Gehring

When A/B Testing Fails: How Data-Driven Decision Making Can Go Wrong (and What to Do About It)

  • Gil Kazimirov, Lime
  • Gil Kazimirov

Engagement Redefined: Go Beyond the Moment in a Connected World with the Power of Audio

  • Gabe Tartaglia, Pandora
  • Gabe Tartaglia

5:50 pm - 6:50 pm

Monsters & Blind Men: How to Find, Tell and Share Your Brand’s Innovation Story

Keynote
  • Damian Slattery, Fast Company
  • Damian Slattery

Day 2 Wednesday, March 25

8:30 am - 9:00 am

Creative & Controversial Social Marketing Strategies That Create Engagement

  • Tylar Blueitt, Oculus Health
  • Tylar Blueitt

Rehearse for Real Time: Preparing for the Moments That Make Content Great

  • Lauren Teague, Convince & Convert
  • Lauren Teague

Finding Professional Fulfillment By Discovering Personal Happiness

  • Carlos Hidalgo, VisumCx
  • Carlos Hidalgo

9:15 am - 9:45 am

Three Keys to Mastering B2B Email Like a Jazz Musician

  • Arvell Craig, Chatbot Funnels
  • Arvell Craig

Optimizing for Position Zero: SEO Pro Tips to Increase Your Brand Visibility

  • Brenda Arndt, U.S. Bank
  • Brenda Arndt

Pop-Ups Keep Popping, But Is That A Good Thing?

  • Chiara Adin, N/A Collective
  • Chiara Adin

10:00 am - 10:30 am

The Anatomy of Effective, Engaging, Truly Irresistible Instagram Stories

  • Quinn Tempest, Create Your Purpose℠
  • Quinn Tempest

Winning at E-A-T: The Intersection of Brand Building and SEO

  • Alli Berry, The Motley Fool
  • Alli Berry

4 Steps to Use AI to Positively Disrupt Your Business

  • Eric Nelson, Logic20/20
  • Eric Nelson

11:00 am - 11:30 am

Website Migration: What to do Pre, During and Post

  • John Triplett, Vertical Measures
  • John Triplett

Connect with Emerging Audiences: Identifying Their Needs & Wants

  • Mohamed Khalil, Mastercard
  • Mohamed Khalil

Employee Advocacy: Build Your Brand & Retain Your Employees in One Hour a Week

  • Michael Barber, Godfrey
  • Michael Barber

11:45 am - 12:15 pm

A Balanced Attack: Creating and Enhancing a Communication Skill Set in the Workplace

  • Dan Devone, Fox Sports
  • Dan Devone

The Changing Face of Ethical Design: Why Responsible Intent Matters More Than Ever

  • Andy Vitale, Sun Trust Bank
  • Andy Vitale

Captain Marvel, Disney+ and Star Wars: 8 Content Marketing Lessons Your Brand Can Learn from Walt Disney Studios

  • Ben Kaplan, PR Hacker
  • Ben Kaplan

1:00 pm - 1:50 pm

Lunch Keynote: Ben Tamblyn, Chief Storyteller, Microsoft

Keynote
  • Ben Tamblyn, Microsoft
  • Ben Tamblyn

2:05 pm - 2:35 pm

The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

  • Carlos Gil, Gil Media Co.
  • Carlos Gil

More Than Just Data: Reverse Engineering Your Digital Marketing Strategy

  • Taye Johnson, Shutterstock
  • Taye Johnson

Winning at SEO With a Growth Mindset

  • Eli Schwartz, SurveyMonkey
  • Eli Schwartz

2:45 pm - 3:15 pm

The Hidden Psychology of Social Networks

  • Joe Federer, McGraw-Hill
  • Joe Federer

How A.I. is Changing Search and Bringing Google Further Into Your Home

  • Daniel Russell, Go Fish Digital
  • Daniel Russell

3:25 pm - 3:55 pm

Six Data-Validated Tactics to Increase Marketers Qualified Lead Volume

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth

Surviving Google’s Algorithm Updates Before They Happen

  • Taylor Kurtz, Crush the Rankings
  • Taylor Kurtz

Driving Customer Visits to Your Physical Store

  • Andrew Smith, initiate-it
  • Andrew Smith

4:05 pm - 4:35 pm

Why (And How) We Should Expect More from Influencer Marketing

  • Jim Tobin, Ignite Social Media
  • Jim Tobin

How Disruptions in TV and Video Are Changing Marketing

  • Kenneth Kinney, Ai Media Group/ A Shark's Perspective Podcast
  • Kenneth Kinney

How to Become a Pop-Marketer: Wield Attention Like a Lightsaber, Using the Power of Popular Culture

  • Joe Cox, Pop Marketer
  • Joe Cox

4:35 pm - 5:35 pm

Closing Reception