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Digital Summit AM Workshops

4-Hour Deep Dives in Core Marketing Topics
July 8, 2020 | 08:30am – 12:30pm

(Included in Plus, Premium and Platinum passes; upgrade fee applies to Conference pass)

Maximize your Digital Summit learning experience by adding any of these AM Workshops intensives. Led by leading digital marketing experts, these sessions will deliver so many actionable ideas for you to take back to the office, you might need to pack a spare brain to fit them all in.

We have three amazing courses available for Digital Summit Phoenix:

The Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience
Samantha Kermode

Samantha Kermode, Investis Digital

At the end of this workshop, you’ll be able to:

  • Benchmark your company’s efforts against the competition and your skill set against your peers to find the topics and tactics you need to use in 2020
  • Learn how a written strategy helps you ideate and create user-focused content for each stage in the customer journey
  • Learn how to activate your content and channels with the customer journey
  • Determine what’s working, what’s not, and how to test with measurement and CRO
  • Manage your owned audience and prove the value it creates for your organization
  • Prove your ROI and how to communicate that with the C-Suite
  • Get access to the interactive workbook, tools and materials to guide you through your ongoing efforts when you get back to the office
Become an SEO Rockstar: Actionable Strategies, Tactics & Tools
Mindy Weinstein

Mindy Weinstein, Market MindShift

At the end of this workshop, you’ll be able to:

  • Troubleshoot and fix common technical errors that hurt rankings and traffic
  • Prepare for site migrations (including https) and re-designs
  • Analyze your audience for SEO purposes
  • Map keywords to the buyer’s journey
  • Find and pursue additional SERP opportunities, such as featured snippets, image and video results
  • Audit your existing content to find hidden gems and problem areas
  • Reverse engineer the top-ranking pages to better compete in SERPs
  • Structure your website to create themes
  • Develop a content strategy based upon topical density that drives traffic
  • Increase online publicity and brand awareness through SEO techniques
  • Create an SEO strategy that can be implemented in prioritized steps
Advanced Email Marketing: Tactics to Build Robust Email Programs
Michael Barber

Michael Barber, barber&hewit

At the end of this workshop, you’ll be able to:

  • Explain why email still matters
  • Understand the difference between simple and robust email programs
  • Develop a roadmap for managing inactive subscribers
  • Leverage advanced design tactics for your templates
  • Make your emails more accessible
  • Better understand how the ISPs (internet service providers) score your campaigns
  • Move from “batch and blast” to segmented and personalized campaigns
  • Develop a robust email metrics dashboard
  • And, see what the future of email might look like
What’s Included?

The AM Workshop Includes:

4 hours of drill-down, deep-dive content, tips, and insights
Workbooks from the AM Workshops
Exclusive DS AM Workshops Certification
Lunch, snacks, coffee, and free WiFi
Still Need Help Convincing The Boss?
What passes include the AM Workshops?

The AM Workshops are included in the Plus, Premium and Platinum Passes. If you currently hold a Conference Pass, you can upgrade your pass at any time to add those on.

How are the AM Workshops different than the Masterclass?

The AM Workshops are wonderful and in-depth dives into core marketing topics like Content Marketing, SEO, and Email Marketing that we package into the main days of Digital Summit events. Each is also very comprehensive. The biggest differences you’ll probably notice between AM Workshops and our Masterclasses are the 1) topics and 2) larger class sizes in the AM Workshops

Do I have to select the workshop I want to attend ahead of time?

Not at all! You’re welcome to select any of the workshops right on site or move throughout the sessions as you’d like.

How long are the sessions? Can I attend all of them?

The AM Workshops run for four hours. As these sessions run concurrently, most attendees select one workshop to attend. However, the audio and session recordings will be available post event, so you can catch any content you may have missed on site.

How advanced are the AM Workshops?

While the AM Workshops will typically include a little context-setting in the beginning, each speaker get right to the good stuff — curriculum that is more advanced and highly tactical in core digital marketing topics. Ideal for seasoned marketing practitioners from most any company size or industry.