March 23, 2020 | 10:00am – 4:00pm
(Included in Platinum pass; upgrade fee applies to all other ticket types)
Digital Summit Masterclasses
Transformative Full-Day Deep Dives
Choose Between:
Who should attend a Digital Summit Masterclass?
These Masterclasses are great for a wide variety of digital marketers and leadership – content marketers, social media mavens, brand evangelists, digital strategists, community managers, analysts, marketing leadership, or really anyone else looking for things including:
- More advanced strategies and tactics for building and maintaining a data-driven marketing organization
- The best ingredients to use to produce representative, rich data sets
- Better data accuracy and measurement efficiency from your marketing campaigns
- Deeper, more advanced understanding and use of Google Analytics – including better use of goals, filters, account integrations, advanced segments, and cross-domain tracking
- How to develop a more meaningful and actionable data reports for a variety of audiences
- Tactics to evaluate your current social media landscape, competitors, and competitive benchmarks
- Content strategy tips by social platform, that align perfectly to your business goals
- How best to use paid ads to augment your organic social strategies
- How to develop custom audiences for specific, more advanced targeting and testing
- Developing better KPIs, and more meaningful social media reports for your organization
- Expert insights and advice on the best social, and measurement tools to use in 2020
“A wealth of marketing knowledge and insight. Information overload – in a good way”
– Digital Summit attendee
What’s Included?
- 6 hours of drill-down, deep-dive content, tips, and insights
- Workbooks from both Masterclasses
- Exclusive DS Masterclass Certification
- Lunch, snacks, coffee, and free WiFi
Pre-event Monday, March 23
10:00 am - 4:00 pm
Advanced Social Media
Masterclass
- Lauren Teague, Convince & Convert
At the end of this masterclass, you’ll be able to:
- Audit your current state of social
- Identify landscape and competitive benchmarks
- Use content that moves, sings and smiles to capture audience attention
- Refresh social media reports for your organization
- Choose KPIs that demonstrate campaign health
- Understand how paid media augments a health organic strategy
- Develop custom audiences for specific targeting and testing
- Create a social media playbook for your brand
- Dial in the best tools and processes for you and your team
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes
Advanced Digital Analytics Strategies and Tactics
Masterclass
- Chris Sietsema, Teach to Fish Digital
At the end of this masterclass, you’ll be able to:
- Analytics Audit: Learn the criteria required to efficiently evaluate an existing analytics program and diagnose issues affecting data accuracy and measurement efficiency.
- Configuration: Get a blueprint for activating all the features necessary to produce a representative and rich data set.
- Reporting: Discover how to deliver clarity, accountability and vision with reporting structure, and learn how to automate your report generation process.
- Data Mining and Insights: Learn the tricks of the analytics trade pertaining to efficient data mining, finding exciting correlations and extracting insights to “wow” your team.
- Measurement Process: Find out the best ways to build, maintain and advocate for a solid analytics process that saves time, improves accuracy and fosters growth for your organization.
- At the end of this masterclass, you’ll be able to:
- Create new Google Analytics (GA) Accounts, Properties and Views and/or audit an existing account.
- Configure conversion goals, filters, account integrations, advanced segments and cross-domain tracking within GA.
- Prepare an accurate, reliable and repeatable process for campaign tracking code creation and stewardship.
- Demonstrate a working knowledge of Google Tag Manager.
- Develop meaningful and actionable reports for a variety of audiences from senior leadership to content marketers and media tacticians.
- Use Google Data Studio to automate your reporting process.
- Compare and contrast different attribution models.
- Utilize analytics documentation and other tools to improve measurement efficiency and advance your analytics program.
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes
See What People Love About Digital Summit
A certificate of completion is available for all Masterclass attendees
Tout your new skills to your boss, colleagues, LinkedIn profile, resume or just to your dog!