Agenda | Digital Summit Phoenix

Agenda

These great sessions have been confirmed so far, with more on the way. Keep checking back for updates!

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Day 1 Tuesday, March 15

8:30am - 12:30pm

Burgers, Boxes, Briefs and Bachelor Degrees: Level up and Sell Anything with the Big 5 of Digital Marketing

Masterclass
  • Samantha Kermode, Investis Digital
  • Samantha Kermode

At the end of this Masterclass, you’ll be able to:

  • Develop content, SEO and competitive analyses to guide your strategies
  • Use and interpret data from popular tools like SEMRush, Screaming Frog and Lighthouse
  • Develop content for targeted audiences
  • Optimize your site and user experience for consumers and search engine bots
  • Improve your demand generation in email and paid search and social
  • Test and analyze your efforts for constant improvement

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

Included with Platinum Passes, upgrade required for Main Event Passes
  • Content Marketing
  • Lead Gen / Conversion / Retention
  • SEO & Search

Advanced Email Marketing: Tactics to Build Robust Email Programs

Masterclass
  • Michael Barber, Brand Consultant and Marketing Strategist
  • Michael Barber

At the end of this Masterclass, you’ll be able to:

  • Explain why email still matters
  • Understand the difference between simple and robust email programs
  • Develop a roadmap for managing inactive subscribers
  • Leverage advanced design tactics for your templates
  • Make your emails more accessible
  • Better understand how the ISPs (internet service providers) score your campaigns
  • Move from “”batch and blast”” to segmented and personalized campaigns
  • Develop a robust email metrics dashboard
  • And, see what the future of email might look like
Included with Platinum Passes, upgrade required for Main Event Passes
  • B2B
  • B2C
  • Email Marketing

YouTube Lead Generation Strategies to Boost Your Business

Masterclass
  • Desiree Martinez, All-In-One Social Media
  • Desiree Martinez

At the end of this Masterclass, you’ll be able to:

  • Develop a business case for using video to generate business leads
  • Identify specific type of videos to create based on your marketing goals
  • Understand what equipment is required to produce scalable video content
  • Create videos that are optimized for conversions and easily found in online searches
  • Engage more prospects and broaden your content marketing strategy with YouTube content
Included with Platinum Passes, upgrade required for Main Event Passes
  • Video Marketing

1:15pm - 2:15pm

The Power of Sound and Silence: How to Create Audio Worth Listening To

Keynote
  • Jenny Haggard, Spotify
  • Jenny Haggard

After this session, you’ll be able to:

  • Implement best practices for audio creation
  • Incorporate audio as a core element of your marketing strategy
  • Use silence to fuel your creativity
  • Uncover the most impactful audience and cultural insights to develop creative ideas
  • Introduce brainstorming techniques to use with your team
  • Voice / AR / VR

2:30pm - 3:00pm

SEO Tips for Pinterest and YouTube to Increase Site Traffic

  • Jerri Helms, HarperCollins Publishing
  • Jerri Helms

After this session, you’ll be able to:

  • Include platforms like Pinterest and YouTube in your SEO strategy and understand the benefits of doing so
  • Develop and leverage content for YouTube and Pinterest via competitive keyword research and data optimization
  • Know which free and paid tools to leverage for keyword research
  • SEO & Search
  • Social Media

How to Build a Winning Influencer Marketing Strategy

  • Tyler Farnsworth, Campfire
  • Tyler Farnsworth

After this session, you’ll be able to:

  • Have a focused structure for augmenting your influencer marketing program
  • Follow a three-act structure of Plan, Activate, Measure
  • Expand your vision for what influencer campaigns can accomplish
  • More efficiently measure the outcomes of your influencer programs
  • Influencer Marketing
  • Social Media

The Holy Grail: Building Brand Loyalty and Consideration

  • Brandon Raper, Parker Gwen
  • Brandon Raper

After this session, you’ll be able to:

  • Understand how to properly build loyalty and brand consideration
  • Utilize specific tactics that develop loyalty and brand consideration
  • Develop calculations and state-based segmentation to increase purchases and retention
  • Debunk old marketing tales and use it to your advantage
  • Branding
  • Consumer Behavior
  • Customer Experience

3:15pm - 3:45pm

Proven Methods to Align Your Marketing and Sales Teams for Maximum Revenue Growth

Sponsored by LAIRE
  • Todd Laire, LAIRE Digital Marketing
  • Todd Laire

After this session you’ll be able to:

  • Break down team silos with actionable tips for improved communication
  • Foster collaboration around centralized goals
  • Create alignment around one common buyer experience
  • Contribute to the top line of company-wide initiatives

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • B2B
  • Marketing Operations

What’s Trending? How to Break Free from the Buzzwords for Hyper-Focused SEO

  • Rachel Hernandez, The HOTH
  • Rachel Hernandez

After this session, you’ll be able to:

  • Determine where to focus your efforts to get the most bang for your ROI buck
  • Adapt to recent changes in SEO and what Google expects from businesses today
  • Apply hyper-focused SEO strategies that not only generate traffic but increase conversions
  • SEO & Search

Marketing in the Metaverse: Why and How Brands Can Engage in Virtual Worlds

  • Kent Lewis, Deksia
  • Kent Lewis

After this session, you’ll be able to:

  • Capitalize on new opportunities to market in the metaverse
  • Develop and implement strategies to engage audiences in virtual worlds
  • Identify the importance of the metaverse to the future of marketing and who the key players are
  • Customer Experience
  • Ecommerce
  • Emerging Technology

4:00pm - 4:30pm

Must-Have Automated Email Campaigns for Every Organization

  • Michael Barber, Brand Consultant and Marketing Strategist
  • Michael Barber

After this session, you’ll be able:

  • Apply tactics to improve existing automated email campaigns
  • Develop new automated email campaigns to build for your subscribers
  • Determine what analytics/metrics to use for automated email campaigns
  • Email Marketing

How to use Facebook to Position Your Business as a #1 Resource for Your Customers

New Session
  • Desiree Martinez, All-In-One Social Media
  • Desiree Martinez

After this session, you’ll be able to:

  • Implement a Facebook plan that is doable and manageable
  • Get answers & solutions to common Facebook problems
  • Apply proven tips to see measurable KPIs & manage your time effectively
  • Show the results and impact of your Facebook strategy
  • Facebook
  • Social Media

Courting your Customers: Building Authentic Engagements Through Content

Sponsored by Sitecore
  • Jill Grozalsky Roberson, Sitecore
  • Jill Grozalsky Roberson

After this session, you’ll be able to:

  • Include empathy in your marketing efforts
  • Develop messaging that evokes positive, emotional brand associations
  • Use a checklist of proven tips to develop and deliver content that builds relationships with consumers
  • Content Marketing

4:30pm - 5:30pm

Opening Reception

Day 2 Wednesday, March 16

8:30am - 9:00am

Creating a Keyword Research Driven SEO Strategy

  • Robert Berousek, Dealer Inspire
  • Robert Berousek

After this session, you’ll be able to:

  • Execute actionable keyword research
  • Determine what is worth pursuing when it comes to keyword research, and what tools to use
  • Build an SEO plan that targets relevant users in each section of the buying funnel
  • Data & Analytics
  • SEO & Search

Next Level Lead Nurturing: How to Segment and Automate Your Marketing to Close More Deals

  • Dave Meyer, BizzyWeb
  • Dave Meyer

After this session, you’ll be able to:

  • Apply tactics to take your lead nurturing strategy to the next level
  • Craft a contact segmentation action plan to deliver the right content to the right prospects
  • Set up a proactive workflow to give your best leads what they want, when they need it
  • Consumer Behavior
  • Content Marketing
  • Customer Experience
  • Lead Gen / Conversion / Retention

Mental Health in the Social World: How to Survive, Thrive, and Enjoy Your OOO Time

  • Maria DeCabooter, Northern Arizona University
  • Maria DeCabooter

After this session, you’ll be able to:

  • Recognize burnout so you can address it and become a more balanced and effective marketer
  • Understand your social worth and establish healthy boundaries (and share those boundaries with others)
  • More easily pivot during times of crisis without sacrificing your mental health
  • Set that “”out of office”” and truly enjoy your vacation!
  • Marketing Operations
  • Social Media

9:15am - 9:45am

Battle the Burnout: Future Proof Your Social Strategy

  • Laura Wilson, Weber Shandwick & Georgetown University
  • Laura Wilson

After this session, you’ll be able to:

  • Develop a right-sized plan that leverages your customer’s entire ecosystem to tell the right story in the right format for the right channel
  • Create a strategy that ensures creation of engaging content that supports business objectives and allows for experimenting with new formats
  • Identify the right approach to scale social media content creation processes and get the most impact out of your efforts
  • Content Marketing
  • Social Media

Future-Proofing Your Digital Brand: 3 Ways to Prepare for Post-Pandemic Marketing, the Metaverse, and Web 3.0

  • Juntae DeLane, DIGITAL DELANE
  • Juntae DeLane

After this session, you’ll be able to:

  • Leverage effective post-pandemic marketing strategies
  • Apply innovative tactics for marketing in the metaverse
  • Successfully take your brand from Web 2.0 to Web 3.0
  • Branding
  • Consumer Behavior
  • Customer Experience
  • Emerging Technology
  • Marketing Operations
  • Strategy

How to be the Chief Storytelling Officer for Your Brand

Sponsored by Ideas Collide
  • Matthew Clyde, Ideas Collide
  • Matthew Clyde

After this session, you’ll be able to:

  • Capture data and use tools to inform your story (there is a story in every data point)
  • Drive story and human connection from the inside out, and move towards the direction of an employee-driven brand
  • Leverage content to super charge your own channels, especially amid current data changes by 3rd party and social media channels
  • Plan and tackle micro-content storytelling from TikTok and other “continuous” story channel media to reach new audiences and brand advocates

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Content Marketing
  • Storytelling

10:00am - 10:30am

Supercharge Your SEO Arsenal for 2022 & Beyond With 3 Hidden Tactics

Sponsored by OMG
  • Mez Homayunfard, Online Marketing Gurus
  • Safwan Chowdhury, Online Marketing Gurus
  • Mez Homayunfard
  • Safwan Chowdhury

After this session, you’ll be able to:

  • Adapt your search strategy for industry changes in 2022 and beyond
  • Pinpoint the most profitable SEO strategies (and how to create high ROI campaigns yourself)
  • Find the “quick wins” of proven SEO tactics to apply first and outshine the competition
  • SEO & Search

Instagram Marketing with Intention

  • Quinn Tempest, Create Your Purpose®
  • Quinn Tempest

After this session, you’ll be able to:

  • Create content that *actually* elicits engagement
  • Keep your editorial calendar organized + strategic
  • Stop ghosting your audience and show up consistently
  • Simplify your content creation process
  • Instagram
  • Social Media

How to Create B2B Content That Won’t Put Your Audience To Sleep

  • Paxton Gray, 97th Floor
  • Paxton Gray

After this session, you’ll be able to:

  • Beat your Goliath competitors using tactics they can’t deploy
  • Analyze your audience in more effective ways to increase content success
  • Apply tools, frameworks, and tips that you can take home and implement ASAP to improve your B2B content
  • B2B
  • Content Marketing

10:30am - 11:00am

Networking Break

11:00am - 11:30am

Mixing Art and Science – How to Build a Data Driven Social Content Strategy

  • Alyssa Rolfe, IBM
  • Alyssa Rolfe

After this session, you’ll be able to:

  • Use a data-driven framework to build an audience first approach to your social content strategy
  • Optimize your social execution to drive performance that improves over time
  • Lead meaningful conversations with your leaders about the role of social in your marketing mix
  • Content Marketing
  • Data & Analytics
  • Social Media

Vital to the Core: Ignoring Google’s Update Could Crush Your SEO

Sponsored by Investis Digital
  • Samantha Kermode, Investis Digital
  • Samantha Kermode

After this session, you’ll be able to:

  • Know what Core Web Vitals is and why it’s so important to your search rankings
  • Learn free tools to evaluate your website pages
  • Discover easy fixes with real-world examples

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • SEO & Search

A Modern Marketer’s Guide to The Metaverse

  • Joe Cox, The Pop-Marketer
  • Joe Cox

After this session, you’ll be able to:

  • Discover specific ways marketers can join in on the fun of the gaming future
  • Apply examples & tips to take advantage of AR experiences before Apple Glass gets here
  • Understand the marketing value of NFTs and what action steps to take in this space
  • Voice / AR / VR

11:45am - 12:15pm

How to Collaborate with Creators on TikTok

  • Christen Nino De Guzman, Formerly of Tik Tok, Instagram, & Pinterest
  • Christen Nino De Guzman

After this session, you’ll be able to:

  • Drive views and conversions through successful collaborations with TikTok creators
  • Create compelling, viral content that resonates on TikTok
  • Build a community and longterm relationships with top creators

This session is for digital marketers and brands with a TikTok presence that want to understand how to maximize their work with top content creators.

  • Content Marketing
  • Influencer Marketing
  • Social Media

Implement Video Marketing Strategy Anyone Can Do (No Dancing Required!)

  • Desiree Martinez, All-In-One Social Media
  • Desiree Martinez

After this session, you’ll be able to:

  • Dismantle myths and understand the facts about the current state of video marketing
  • Generate video content ideas by identifying top trends
  • Make video content that’s relevant to your brand
  • Widely distribute your videos and get more leads
  • Video Marketing

7 Unknown Tips to Make You an SEO/PPC Superstar

Sponsored by Bruce Clay
  • Mike Weiner, Bruce Clay, Inc.
  • Mike Weiner

After this session, you’ll be able to:

  • Adapt to algorithm changes faster than your competitors
  • Arrange your website content in a hierarchy that increases relevance
  • Avoid SEO practices that could hurt your site in the long run
  • Save TONS on Google PPC spend while protecting your brand

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • SEO & Search

12:15pm - 1:15pm

Lunch Pickup & Break

1:15pm - 1:45pm

5 Digital Hacks To Steal Your Competitor’s Traffic

Sponsored by Media Shark
  • Joey Lowery, Media Shark
  • Joey Lowery

After this session you’ll be able to:

  • Place your digital ads directly in front of your competitor’s digital advertising efforts
  • Understand how to leverage tools that’ll give you instant competitor insights
  • Outrank your competitor’s highest driving traffic keywords
  • Digital Ads

Believe in the Data: Taking the Fear Out of Google Analytics 4

  • Colleen Harris, Sincro
  • Colleen Harris

At the end of the session, you’ll be able to:

  • Use a checklist to successfully start transitioning to GA4
  • Organize your website goals for easy transition into conversions
  • Better understand “predictive audiences” and how to take advantage of them
  • Utilize all the best tricks to creating events and building out a sharable report
  • Data & Analytics

Creativity, Content and Whiplash: How to Build a Consistent Digital Voice

  • Matt Ingwalson, Executive Creative Director
  • Matt Ingwalson

After this session, you’ll be able to:

  • Set up a new-model team that moves seamlessly between creative and content projects
  • Plan content-driven ecosystems that work for all audiences, even senior citizens
  • Find efficient ways to create consistency and accountability across channels
  • Branding
  • Content Marketing

2:00pm - 2:30pm

Taking your Reporting to Infinity and Beyond

New Session
  • Colleen Harris, Sincro
  • Colleen Harris

After this session, you’ll be able to:

  • Ask the right questions as you identify what “success” is for your website or your client
  • Set goals for engagement and conversion success metrics, as you see the importance of alerts, user flow and custom sequence segments in Google Analytics
  • Audit Google Analytics to verify traffic from different vendors and strategies as you learn the right types of data-driven questions for campaign growth
  • Pull in data with strategy to present wins in a way clients will understand
  • Automate reporting with Google’s Data Studio
  • Data & Analytics
  • Reporting

Think Different: The Boundaries of Creativity Are Meant to be Pushed

  • Tyler Farnsworth, Campfire
  • Tyler Farnsworth

After this session, you’ll be able to:

  • Look to the edges to help propel new levels of creative thought inside your organization
  • Gain an elevated perspective of what’s possible
  • Return to the office ready to rock the boat and create your own future
  • Consumer Behavior
  • Creativity
  • Customer Experience

Why CTV/OTT for Digital Marketers? A Guide to Effective Streaming TV Advertising Success

Sponsored by Premion
  • Peter Jones, Premion
  • Peter Jones

After this session, you’ll be able to:

  • Navigate an increasingly fragmented and complex streaming TV marketplace
  • Find your audiences with advanced targeting capabilities
  • Measure the efficacy of your campaigns with outcomes-based KPIs
  • CTV/OTT

2:45pm - 3:15pm

The It Couple of 2022: How to Align Your Email and Mobile Strategy

Sponsored by Salesforce
  • Rachel Boyles, Salesforce
  • Rachel Boyles

After this session, you’ll be able to:

  • Understand the complementary nature of the two channels and boost customer engagement
  • Map a strategy to start using email and mobile in tandem
  • Apply best practices based on proven examples of email + mobile in the wild
  • Email Marketing
  • Mobile Marketing

How to “Steal” the Best Content, SEO and CRO Ideas from the Big Dogs

  • Daniel Russell, Go Fish Digital
  • Daniel Russell

After this session, you’ll be able to:

  • Understand why searcher intent is the future of content and SEO
  • Familiarize yourself with the changes Google is making to its algorithm that will change how we make content
  • Track content changes on industry leading (and competitor) websites
  • Determine if website updates are deliberately guided by data or subjective
  • Apply tactics today to start learning from your competitors and the leaders of your industry
  • Content Marketing
  • SEO & Search

How to Develop Sales and Marketing Alignment for Long-Term Business Success

  • Julz James, 6Sense
  • Julz James

After this session, you’ll be able to:

  • Build effective alignment between your sales and marketing teams
  • Effortlessly explain MOPs processes to your sales department
  • Effectively communicate the ins and outs of a marketing operations and how it influences revenue
  • Demonstrate why your sales team should care about MQLs
  • Marketing Operations

3:30pm - 4:00pm

Going Back to the Office Doesn’t Have To Suck

New Session
  • Matt Ingwalson, Executive Creative Director
  • Matt Ingwalson

After this session, you’ll be able to:

  • Understand the surprising drivers of creative thinking and apply it to your work life
  • Apply best practices from some of the most creative workspaces in history
  • Have nine realistic to-dos that will make people come to work because they want to
  • Culture, Impact & Leadership

Best Practices for TCPA Compliance and Data Privacy: What Every Marketer Needs to Know

New Session
  • Arvell Craig, Contact Center Compliance
  • Arvell Craig

After this session, you’ll be able to:

  • Follow best practices in compliance and data privacy while maximizing campaign success
  • Avoid common traps to protect yourself and your company from risk and litigation
  • Identify the critical trends around TCPA compliance and data privacy that every marketer needs to know
  • Data & Analytics
  • Marketing Operations
  • MarTech

4:00pm - 5:00pm

Closing Reception