“So far I have been LOVING this class and learning so much to fill in my gaps of knowledge! I love the view points this Masterclass has shared so far, and we are only half way through!”
Digital Summit Masterclass attendee
Digital Summit Masterclasses
Half-day, interactive workshops devoted to in-depth learning
March 15, 2022 | 08:30AM – 12:30PM
(Included with Platinum Pass, upgrade required for Main Event Pass)
Digital Summit Masterclasses are the perfect expansion of the core Digital Summit conference experience. Each classroom will be a highly interactive, deep-dive taught by the brightest minds in marketing and technology – on the complex topics and strategies that matter most to your company’s bottom line.
We have these amazing courses available for Digital Summit Phoenix:
Day 1 Tuesday, March 15
8:30am - 12:30pm
Advanced Email Marketing: Tactics to Build Robust Email Programs
Masterclass
- Michael Barber, Brand Consultant and Marketing Strategist
Marketing teams around the globe are tackling the resurgence of the Inbox in their buyer’s journey. The challenge is that many organizations don’t know how to develop their email programs from one-size-fits all campaigns to those that are timely, targeted, and relevant for individual subscribers. You’ll walk away from this half-day session with recommendations and ideas for developing additional personalization and segmentation opportunities, along with advanced email design tactics and metrics that measure the short- and long-term impacts of email programs.
One of our highest-rated speakers, Michael Barber, will guide you through this masterclass designed for intermediate and advanced email marketers, as well as those marketing leaders and business owners looking to broaden their email marketing knowledge. You’ll receive an online interactive workbook to use during the workshop, which will allow you to walk through exercises and personalize the information you learn to your company or brand.
At the end of this Masterclass, you’ll be able to:
- Explain why email still matters
- Understand the difference between simple and robust email programs
- Develop a roadmap for managing inactive subscribers
- Leverage advanced design tactics for your templates
- Make your emails more accessible
- Better understand how the ISPs (internet service providers) score your campaigns
- Move from “”batch and blast”” to segmented and personalized campaigns
- Develop a robust email metrics dashboard
- And, see what the future of email might look like
Included with Platinum Passes, upgrade required for Main Event Passes
Burgers, Boxes, Briefs and Bachelor Degrees: Level up and Sell Anything with the Big 5 of Digital Marketing
Masterclass
- Samantha Kermode, Investis Digital
No matter what you market… burgers, briefs, boxes, bachelor degrees, B2B, you name it, there is a new paradigm to gaining net new customers and keeping the ones you have. The old buyer’s funnel is so 2010 and everyone does SEO, paid, social, content and email marketing. To get ahead, you must master the Big 5 of Digital Marketing: Discovery, Strategy, Optimizing, Demand Gen and Testing.
Backed by real case studies, this interactive workshop will teach you the to use the tools, systems, and insights to improve your digital marketing right now.
At the end of this Masterclass, you’ll be able to:
- Develop content, SEO and competitive analyses to guide your strategies
- Use and interpret data from popular tools like SEMRush, Screaming Frog and Lighthouse
- Develop content for targeted audiences
- Optimize your site and user experience for consumers and search engine bots
- Improve your demand generation in email and paid search and social
- Test and analyze your efforts for constant improvement
Who should attend?
This session is for digital marketers who want to master the new buyer journey, refine and improve their techniques and results for a competitive advantage.
By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.
Included with Platinum Passes, upgrade required for Main Event Passes
YouTube Lead Generation Strategies to Boost Your Business
Masterclass
- Desiree Martinez, All-In-One Social Media
Being found is one of the biggest challenges that businesses face when it comes to Internet Marketing, and the answer isn’t in creating more content, optimizing your website, or having an aggressive ad strategy. Establishing yourself or your company as an industry expert with a long-term and evergreen YouTube strategy can be used to supplement day-to-day marketing efforts and become your leading lead source for your business.
Join professional YouTuber Desiree Martinez for a Masterclass on how to share your brand’s story through effective targeted video that will keep working for your business year after year.
At the end of this Masterclass, you’ll be able to:
- Develop a business case for using video to generate business leads
- Identify specific type of videos to create based on your marketing goals
- Understand what equipment is required to produce scalable video content
- Create videos that are optimized for conversions and easily found in online searches
- Engage more prospects and broaden your content marketing strategy with YouTube content
Included with Platinum Passes, upgrade required for Main Event Passes
“I’ve never seen a conference go this in-depth, this is awesome!”
Digital Summit Masterclass attendee
What’s Included?
4 hours of deep-dive content, tips, and insights (per Masterclass)
Workbooks from all Masterclasses
Exclusive DS Masterclass Certification
The ROI from a DS Masterclass is unbelievable
We’re already pretty excited about the impact that two core days of Digital Summit is going to have on your business and professional toolkit.
But add the Masterclass day? Wowee…you’ll be able to unleash exponentially more potential impact in your marketing campaigns, strategy, and customer relationships.
We are confident the number of tangible, actionable things you’ll take away will more than justify the time and money you spend to join us on Masterclass day.
FAQs about our Masterclasses
Hands down, DS Masterclasses go the most in-depth our into topic offerings – ideal for subjects like analytics, content marketing, social media, and CRO that have a lot of complexity and moving pieces to them. Our masterclasses offer a more intimate teacher-student environment to create a highly-specialized learning experience.
The Masterclass is included in the Platinum Pass only. If you’re already registered with a Main Event Pass and would like to add the Masterclass, just select the add-on option on the registration page.
DS Masterclass instructors will typically include a little context-setting content in their lessons but, as a whole, our Masterclasses are designed to be more advanced and highly tactical – ideal for seasoned marketing practitioners from most any company size or industry.
Yes! Our instructors love the interaction with you and facilitating that between you and your fellow attendees. They build multiple interactive exercises and Q&A opportunities throughout the day.
Yes! All Masterclasses will be available post-event to rewatch. We’ll send out an email post event with instructions on how to access.
Not at all – you’re welcome to attend whichever session you’d like. Feel free to jump in and out of sessions during the event as well.