Header Image

Agenda

Session Filters

Day 1 Wednesday, February 21

PRE-CONFERENCE INTENSIVE WORKSHOPS

Included with All-Access, Premium & Platinum Passes, upgrade required for Conference Passes
  • February 21
  • 8:30 am - 12:45 pm
  • Stage 1
  • Pre-Conference
  • Understand why it’s vital to create content that resonates with your audience at different parts of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beats the competition in search and beyond
  • Amplify your content to your audience in a way that encourages engagement and customer journey progression
  • Combine and leverage traditional and digital marketing to work better together
  • February 21
  • 8:30 am - 12:45 pm
  • Stage 2
  • Pre-Conference
  • Stay ahead of Google updates and prepare for SEO of today and tomorrow
  • List common technical problems that plague sites and how to fix them
  • Use persona data to attract targeted traffic
  • Take keyword research to a deeper level, including uncovering search intent
  • Build a search-engine friendly website structure
  • Get the most out of mobile and voice queries
  • Develop a content strategy based upon topical density that drives traffic
  • Identify high quality backlink opportunities
  • Put it all together— Create a customized, step-by-step SEO plan to get results
  • Use checklists, benchmarks and workflows to get your SEO work done
  • Report results and initiatives to key decision makers within the organization
  • February 21
  • 1:15 pm - 2:15 pm
  • Lunch Keynote
Lunch Keynote - Speaker TBC
Ready to kick off the main portion of Digital Summit Phoenix 2018? We get rolling on Day 1 with an inspiring keynote to set the tone for two days of digital marketing goodness. Check back for the latest news and updates to the agenda.
  • February 21
  • 2:30 pm - 3:00 pm
  • Stage 1
  • White hat SEO strategies real brands can actually implement
  • Why your competitors are ranking pages with zero external backlinks
  • SEO skills every digital marketer needs to learn
  • What every PPC manager, developer, web designer, and business owner should know about SEO
  • Why brand search matters and how to protect it
  • Million dollar mistakes companies are making and how to avoid them
  • February 21
  • 2:30 pm - 3:00 pm
  • Stage 2
  • Write sales copy that converts (as proven by psychological frameworks)
  • Generate more leads by automating your sales funnel
  • Save your sales team hundreds of hours by automating their prospecting
  • Earn more revenue by putting all the pieces together
  • February 21
  • 2:30 pm - 3:00 pm
  • Stage 3
  • Leverage mobile customers as a built-in focus group
  • Test and iterate on new features quickly by collecting feedback from thousands of customers within days
  • Make data-backed decisions about the direction of the company to ensure you’re building a brand in-line with customer expectations
  • February 21
  • 3:15 pm - 3:45 pm
  • Stage 2
  • Build and sell better products with this new cross-border role for CMOs
  • Toss out the traditional org chart and place marketing and product teams under one umbrella
  • Map teams to areas of focus, rather than disciplines
  • Improve efficiency across the company by sharing cross-functional goals that are based on outcomes, not features
  • Understand why it’s important to “picture” and “market” to your customer
  • February 21
  • 4:00 pm - 4:30 pm
  • Stage 3
  • Implement and track advanced engagement metrics in your marketing and CX
  • Discover and analyze new data in Google Analytics that will move the needle
  • Add enriched data code snippets to improve SERP results and CTR
  • February 21
  • 4:45 pm - 5:15 pm
  • Stage 1
  • Understand the relationship between your brand positioning and organizational culture
  • Determine what your customer data reveals about how customers view your brand
  • Do what it takes to shift your brand position for good
  • Employ new tips to build a global community with social media
  • February 21
  • 4:45 pm - 5:15 pm
  • Stage 2
  • Version your content to appeal to disparate groups such as, lines of business, industries, net new vs. customers
  • Design content to be consumed in multiple formats, across the spectrum of your customers' preferences and behaviors
  • Leave with a new content plan blueprint, based on how your prospects prefer to consume information
  • February 21
  • 5:15 pm - 6:15 pm

Day 2 Thursday, February 22

  • February 22
  • 8:30 am - 9:00 am
  • Stage 1
  • Leverage keyword data to unite your UX, SEO, and content efforts
  • Avoid classic marketing mistakes that stem from fractured strategies and disconnected teams
  • Holistically optimize your digital presence across the web with practical, real-world approaches
  • February 22
  • 8:30 am - 9:00 am
  • Stage 2
  • Use keyword data to develop a website architecture based on searchers’ interests
  • Work collaboratively with Analytics and Paid Search Teams to target concepts most important to the overall business
  • Successfully present complicated data concepts to your C-Level Executives
  • February 22
  • 9:15 am - 9:45 am
  • Stage 1
  • Have an actionable framework for creating better personalized experiences via your social channels
  • Always be present with your customers and prospects by creating personalized moments throughout their customer journey
  • Understand how algorithms work across all the social platforms, and leverage them to be more relevant to your audiences
  • February 22
  • 9:15 am - 9:45 am
  • Stage 2
  • How to create dynamic, targeted, predictive & measurable experiences
  • Discussion about the shifting focus from campaigns to content marketing
  • New approaches to experience creation that are cheaper, faster, and more impactful.
  • February 22
  • 9:15 am - 9:45 am
  • Stage 3
  • Diagnose common problems that can hurt your search rankings
  • Prioritize technical fixes based on the level of impact on the website
  • Communicate technical implementations to both the marketing and IT teams
  • Identify areas of quick wins
  • February 22
  • 10:00 am - 10:30 am
  • Stage 3
  • Create impactful new marketing strategies that integrates all elements of your customer engagement and customer interactions spectrum
  • Identify new measurements to utilize to determine return-on-investment for new engagement platforms
  • Keep your strategies fresh by incorporating new, emerging technologies
  • February 22
  • 11:00 am - 11:30 am
  • Stage 1
  • Understand why the Bee is such an important framework for your marketing decisions
  • Take the Beyoncé approach to your marketing efforts
  • Approach how you keep you and your organization aligned to your customer's needs, and
  • Enjoy some of Sasha Fierce's favorite jams along the way
  • February 22
  • 11:00 am - 11:30 am
  • Stage 2
  • Better understand how to incorporate augmented reality into consumer activations
  • Use your existing content in new immersive environments
  • Understand the design and consumer interfaces can make or break your marketing campaign
  • February 22
  • 11:00 am - 11:30 am
  • Stage 3
  • Add the 5 verbs that are the necessary building blocks for deep content to your strategic mindset
  • Unlock the power of pain points in your creative copy and customer journey
  • Know how and when to use Storytelling vs storyselling
  • Understand and implement deep content’s triple win into your own content game plan
  • February 22
  • 11:45 am - 12:15 pm
  • Stage 1
  • Create and use events to better understand user behavior
  • Utilize new tag manager tips and tactics to measure events, goals and other data points
  • Use your data to more expertly track your users and prospects, not a collection of disjointed sessions
  • February 22
  • 11:45 am - 12:15 pm
  • Stage 2
  • Understand the key ingredients and see examples of successful innovation projects
  • Evaluate your consumer-facing technology stack
  • Develop practices to constantly discover and infuse innovation nto your business strategy
  • Measure the ROI of current and prospective tech investments driving innovation in your business
  • February 22
  • 11:45 am - 12:15 pm
  • Stage 3
  • Create, and keep a loyal fanbase
  • Understand how "Satisfaction" is at Google's
  • Get your great content to sing!
  • Make sure you *can* always get what you want!
  • February 22
  • 12:35 pm - 1:30 pm
  • Lunch Keynote
  • February 22
  • 1:40 pm - 2:10 pm
  • Stage 2
  • Identify website issues affecting performance
  • Make the right choice for hosting
  • Optimize images and video
  • Prioritize the use of smart coding techniques
  • Know when to use responsive design, AMP, or an app for mobile users
  • February 22
  • 1:40 pm - 2:10 pm
  • Stage 3
  • Cite the latest data on the state of marketing and sales alignment
  • Understand key attributes and activities of the modern B2B seller
  • Investigate the most innovative enablement technologies
  • Incorporate knowledge of current and future B2B buyer trends and preferences into your marketing
  • Identify buyer-centric initiatives that create cohesion between teams
  • Use an action plan to operationalize a 21st-century partnership
  • February 22
  • 2:20 pm - 2:50 pm
  • Stage 1
  • Understand how progressive businesses leverage stretch budgets for marketing wins
  • Re-think marketing budgets based on growth stages of your business
  • Use the power of agile workflows for content and email marketing
  • February 22
  • 2:20 pm - 2:50 pm
  • Stage 3
  • Develop a deeper appreciation for the thoughtfulness that should go into the design and marketing of an IoT experience.
  • Leverage traditional UX/CX research techniques to gather market data relevant to the IoT consumer experience
  • Add more agile design and marketing techniques for marketing and marketing IOT products/experiences
  • February 22
  • 3:00 pm - 3:30 pm
  • Stage 2
  • Understand what is content amplification is
  • Identify content gaps and distribution gaps
  • Craft a holistic amplification strategy
  • Measure amplification ROI
  • February 22
  • 3:40 pm - 4:10 pm
  • Stage 2
  • Set priorities for digital copy based on your brand’s voice
  • Turn your SEO strategy into a key tool for building brand value
  • Balance two distinct skill sets: writing for search, and writing for brand
  • Create more cohesion between the terms people search for and the way you talk about what you offer
  • February 22
  • 5:00 pm - 6:00 pm

Join us at DS Phoenix 2018

Subscribe to our newsletter