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Masterclass Day Tuesday, February 20

Full Day Interactive Workshops

With deep dives into your choice of:

Day 1 Wednesday, February 21

Day 2 Thursday, February 22

  • February 22
  • 8:30 am - 9:00 am
  • Stage 1

Keynote speakers Blake Irving, CEO of GoDaddy and Lisa Stone, CMO of Ellevest are leading the charge of building brands and communities that empower women and promote inclusiveness, and we can’t wait to hear their thoughts at DS Phoenix. As a Platinum Pass attendee, you’re invited to participate in a candid Q&A session with Blake and Lisa and moderated by Jon-Mikel Bailey, resident of Wood Street on Wednesday, February 22 from 8:30 am to 9:00 am and join them in a conversation about marketing leadership and any topics on your mind. To jumpstart an awesome discussion, please send us questions you’d like to ask Blake and Lisa and we’ll make sure they’re part of the session.

  • February 22
  • 8:30 am - 9:00 am
  • Stage 2
  • Evaluate and implement emerging technologies
  • Understand how AR, VR and chatbots have positively impacted the Warriors’ fan experience
  • Replicate how the Warriors have implemented the technology
  • February 22
  • 9:15 am - 9:45 am
  • Stage 1
  • Effectively optimize your site to combat Google’s ever-changing algorithm and land on top of the search results.
  • Understand how the popular opinion on paid media view has changed and how to beat your competitors for the bid
  • Get your SEO and Paid teams working together towards the same goal
  • Build and grow your own audience and leverage it for real revenue growth
  • February 22
  • 10:00 am - 10:30 am
  • Stage 3
  • Understand where AI could fit in to your digital strategy
  • Determine how an AI agent can enhance your customer experience
  • Design concepts for your own AI agent and understand limitations
  • Develop a plan to roll-out your own AI minimum viable product (MVP)
  • February 22
  • 11:00 am - 11:30 am
  • Stage 1
  • Understand why the Bee is such an important framework for your marketing decisions
  • Take the Beyoncé approach to your marketing efforts
  • Approach how you keep you and your organization aligned to your customer's needs, and
  • Enjoy some of Sasha Fierce's favorite jams along the way
  • February 22
  • 11:00 am - 11:30 am
  • Stage 3
  • Use Amazon as a way to drive growth for brands and products
  • Understand key elements for Amazon SEO and conversion
  • Get initial conversions and protect your brand on Amazon
  • February 22
  • 11:45 am - 12:15 pm
  • Stage 3
  • Implement an approach to omnichannel customer journey mapping to gain a deeper understanding of your customer’s wants and needs
  • Optimize digital engagement within the larger context of an omnichannel experience
  • Leverage customer journey mapping to enrich your ROI
  • Develop a customer effort score and experience metrics
  • February 22
  • 11:45 am - 12:15 pm
  • Stage 1
  • Define how Google looks at content purpose
  • Understand why user satisfaction should be central to your content strategy
  • Research your customers’ needs with satisfaction in mind
  • Create content that satisfies
  • Minimize friction in presenting your content
  • February 22
  • 11:45 am - 12:15 pm
  • Stage 2
  • Understand the key ingredients and see examples of successful innovation projects
  • Evaluate your consumer-facing technology stack
  • Develop practices to constantly discover and infuse innovation nto your business strategy
  • Measure the ROI of current and prospective tech investments driving innovation in your business
  • February 22
  • 12:35 pm - 1:25 pm
  • LUNCH KEYNOTE

Why should women trust you or your brand? Lisa Stone, CMO of Ellevest, will share case studies on how she built strong communities of women (25-100+ million visitors a month) at Ellevest, BlogHer and Women.com with content,

  • February 22
  • 1:40 pm - 2:10 pm
  • Stage 2
  • Identify website issues affecting performance
  • Make the right choice for hosting
  • Optimize images and video
  • Prioritize the use of smart coding techniques
  • Know when to use responsive design, AMP, or an app for mobile users
  • February 22
  • 1:40 pm - 2:10 pm
  • Stage 3
  • Understand the evolution of artificial intelligence and why a human's role is now more important
  • Know what channels to optimize for building deeper relationships with your customers
  • Leverage AI and big data to build a human connection
  • Determine where a human can't be replaced...and when they should
  • February 22
  • 2:20 pm - 2:50 pm
  • Stage 1
  • Understand how progressive businesses leverage stretch budgets for marketing wins
  • Re-think marketing budgets based on growth stages of your business
  • Use the power of agile workflows for content and email marketing
  • February 22
  • 2:20 pm - 2:50 pm
  • Stage 3
  • Implement an iterative and strategic approach to increasing your digital advertising
  • Evaluate how to set, measure and implement key KPI’s to prove, justify and communicate your progress
  • Double down what marketing efforts are working and discontinue or cut back efforts that are not
  • Prove or disprove paradigms in your industry using data (e.g. older audiences don’t use social media)
  • February 22
  • 2:20 pm - 2:50 pm
  • Stage 2
  • Use keyword data to develop a website architecture based on searchers’ interests
  • Work collaboratively with Analytics and Paid Search Teams to target concepts most important to the overall business
  • Successfully present complicated data concepts to your C-Level Executives
  • February 22
  • 3:00 pm - 3:30 pm
  • Stage 2
  • Change the company culture and awareness of SEO so you can acquire more organic traffic
  • Learn from real life examples of disastrous decisions that could have been avoided
  • Use evangelism methods and tactics that have worked for companies like Microsoft, Hallmark and GoDaddy
  • Educate all teams that produce websites so you don’t miss out on traffic and revenue opportunities
  • February 22
  • 3:40 pm - 4:10 pm
  • Stage 1
  • Use the intuitive platform to immediately start A/B testing on your website (for free!)
  • Generate data that will convince your boss or client (or yourself) to make impactful website changes
  • Apply website updates that will improve UX and generate more traffic and conversions for your business or client
  • February 22
  • 4:25 pm - 5:00 pm
  • Closing Keynote

In this keynote, Brian Fanzo will walk the audience through the strategy shift required to not only embrace the new Facebook news feed algorithm but to create meaningful community interactions, empower employees, and leverage both influencers and fans to stand out from the noise and embrace the power of digital marketing.

Join us at DS Phoenix 2018

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