Content Marketing

Sharpen your skills in content strategy, personalization, customer engagement, and more

Are you tasked with creating rock solid content strategy for your company? There’s a number of offerings on the Digital Summit program to help you sharpen your skills.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2018 Digital Summit attendee

Session Filters

Day 1 Wednesday, February 21

  • February 21
  • 2:30 pm - 3:00 pm
  • Stage 1
  • Know what, and why, your customers are expecting a “relationship” from marketing efforts
  • Understand the power of flexible, structured content and how it is critical to the success of your omni-channel marketing efforts
  • Replicate real life examples of campaigns using the latest tools and channels, combined with creativity and flair
  • Align your content acquisition and creation to the needs of the channel
  • Understand why it is important to tell an experience, not a story
Show Session Description
  • February 21
  • 3:15 pm - 3:45 pm
  • Stage 3
  • Know which metrics to focus on when measuring your content marketing efforts
  • List which tools will help you measure these metrics
  • Determine if your content marketing strategy is producing results
  • Understand which types of content can help you obtain an ROI
Show Session Description

Day 2 Thursday, February 22

  • February 22
  • 11:00 am - 11:30 am
  • Stage 1
  • Understand why the Bee is such an important framework for your marketing decisions
  • Take the Beyoncé approach to your marketing efforts
  • Approach how you keep you and your organization aligned to your customer's needs, and
  • Enjoy some of Sasha Fierce's favorite jams along the way
Show Session Description
  • February 22
  • 11:45 am - 12:15 pm
  • Stage 3
  • Implement an approach to omnichannel customer journey mapping to gain a deeper understanding of your customer’s wants and needs
  • Optimize digital engagement within the larger context of an omnichannel experience
  • Leverage customer journey mapping to enrich your ROI
  • Develop a customer effort score and experience metrics
Show Session Description
  • February 22
  • 1:40 pm - 2:10 pm
  • Stage 2
  • Identify website issues affecting performance
  • Make the right choice for hosting
  • Optimize images and video
  • Prioritize the use of smart coding techniques
  • Know when to use responsive design, AMP, or an app for mobile users
Show Session Description

Join us at Digital Summit Phoenix 2018