Google Tag Manager is one of the most powerful tools that is not being utilized to its full potential by most marketers. Learn to take advantage of more technical engagement metrics like Scroll Tracking, Click Events, or Hover Tracking. Google Tag Manager allows for more advanced data to be delivered to your Google Analytics account. Use this data to improve customer experience, and create the perfect webpage. Easily insert rich snippet markup onto your site, so you can add schema.org markup and positively impact your organic, local, and knowledge graph results!
At the end of the session, you’ll be able to:
- Implement and track advanced engagement metrics in your marketing and CX
- Discover and analyze new data in Google Analytics that will move the needle
- Add enriched data code snippets to improve SERP results and CTR