The Phoenix Symphony, is allocating 100% of their single ticket advertising budget to digital for the 2017-2018 season. In this session, you’ll learn about the company’s digital evolution, and see how the Symphony used data and experimentation to arrive at this progressive budget. Discover how this real live case study is playing out with $4,000,000 in annual ticket sales on the line—hint: record breaking results.
After this session, you’ll be able to:
- Implement an iterative and strategic approach to increasing your digital advertising
- Evaluate how to set, measure and implement key KPI’s to prove, justify and communicate your progress
- Double down what marketing efforts are working and discontinue or cut back efforts that are not
- Prove or disprove paradigms in your industry using data (e.g. older audiences don’t use social media)