All it takes is a simple Google search to know that Product Marketing is poorly defined. It’s different at every company, yet companies that do it well end up on rocket ships (Salesforce, Slack, Apple, and my most recent favorite: Dominoes) and attribute product marketing as their secret weapon. But what is it? When do I need it at my company? Who is the right fit? Will it work?
After this session you’ll be able to:
- Understand what product marketing is and why it’s essential to your business
- Develop a product marketing strategy that generates revenue and results
- Demonstrate KPIs and metrics to report on programs and initiatives