Learn how to improve your organic traffic acquisition through company-wide awareness and education. Everyone impacts SEO. Everyone. Developers, designers, UX, writers, executives, and many more. Anyone who helps build websites or produce web content all directly impact SEO. Your company SEO or SEO team is not solely responsible for SEO performance. Without this basic awareness your SEO program is constantly under assault and your SEO success will never reach its maximum potential.
At the end of this session, you’ll be able to:
- Change the company culture and awareness of SEO so you can acquire more organic traffic
- Learn from real life examples of disastrous decisions that could have been avoided
- Use evangelism methods and tactics that have worked for companies like Microsoft, Hallmark and GoDaddy
- Educate all teams that produce websites so you don’t miss out on traffic and revenue opportunities