The Holy Grail: Building Brand Loyalty and Consideration
It’s easy to understand that customer loyalty can push you past competitors, but what makes people loyal to a company? And more importantly, how can we create and nurture loyalty for our brand? The opportunities are endless and it’s not just for mega conglomerates and fortune 500 companies. This session will explain the psychology behind human & brand interaction, look at specific examples of tactics, and teach you how to develop or nurture a community built around your brand.
After this session, you’ll be able to:
- Understand how to properly build loyalty and brand consideration
- Utilize specific tactics that develop loyalty and brand consideration
- Develop calculations and state-based segmentation to increase purchases and retention
- Debunk old marketing tales and use it to your advantage