Building Compassionate Brands
Today’s customers prefer doing business with brands they feel add value, and create a better world-beyond delivering a product. “Woke” leaders—Millennials, Gen Y, Gen X and Boomers–embrace firms committed to causes relevant to social issues they face. They are far more loyal to companies that demonstrate compassion for their customers and communities. This session challenges marketers to explore and adopt practices that result in building brand equity as a compassionate brand.
After this session, you will be able to:
- Create internal practices of service and generosity that impact perceptions of your brand even more
- Leverage social media research to identify issues that matter most to your customer community- beyond the product
- Develop strategies using your brand’s digital platforms, events, earned and owned media to raise awareness around what matters most to customer communities