Connect with Emerging Audiences: Identifying Their Needs & Wants

This session focuses on how to better interpret the needs of consumers and buyers in emerging markets and create winning strategies to engage them. Digital marketers who are looking to expand their consumer segment beyond their current core market of focus should attend this talk.

After this session, you’ll be able to:

  • Look beyond the high level market statistics to identify your key customer segment
  • Select the best medium for engagement with your target consumer set
  • Design a winning customer engagement plan unique to the market of focus