Content is Expensive: How to Get More Out of Owned and Influencer Content

This session focuses on how the ways you utilize your content can dramatically impact what you get out of them. Still using a content calendar focused around national “days”? That may not be the way to go. Still having influencers post about you and hoping for the best? There are better ways. Join us for this session.

After this session, you’ll be able to:

  • Delineate new ways to think about brand owned channels and the content you produce
  • Understand the difference between “spray and pray” influencer marketing and targeted influencer marketing
  • Think about driving meaningful business results from your content, regardless of who is creating it.