How to be the Chief Storytelling Officer for Your Brand
This session will arm you with tactics to be or embody the traits of a Chief Storytelling Officer (CSO) and inspire your team to grow your marketing content machine amid constant disruption and change. You’ll learn a proven framework for becoming the CSO of your brand through practical, fun and engaging examples pulled from successful case studies.
After this session, you’ll be able to:
- Capture data and use tools to inform your story (there is a story in every data point)
- Drive story and human connection from the inside out, and move towards the direction of an employee-driven brand
- Leverage content to super charge your own channels, especially amid current data changes by 3rd party and social media channels
- Plan and tackle micro-content storytelling from TikTok and other “continuous” story channel media to reach new audiences and brand advocates
By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.