Data Readiness: Using Compliance To Help Improve Your Marketing Capabilities

With GDPR, CCPA, everyone is concerned about data privacy and compliance, but what marketers (and organizations as a whole) need is data readiness. Data readiness is essential for marketing teams to operate in contemporary, fast-paced, and optimized environments. The focus on impeccable customer satisfaction and the demand for real-time analytics and content personalization has increased the need for optimized internal business workflow.

After this session, you’ll be able to:

• Become “data ready” through improved agile operations, processes, and data management
• Understand and leverage data to improve marketing operations and streamline processes
• Follow specific steps to implement AI into your marketing strategy and gain a competitive edge