Facebook Analytics: The Secret Weapon You Aren’t Using

Google Analytics will only get you so far. If you’ve wondered whether interactions on your Facebook Ads matter, what the long-term impact is of your ad efforts, and all those other things that make you confused about how to spend your money, you need to learn about Facebook Analytics.

At the end of this session, you’ll be able to:

  • Properly set up your analytics so all of your data is tracked correctly
  • Use cohorts to unlock the potential of demographics you may be overlooking
  • Create funnels to dictate where you need to move your money for better return on cold traffic/prospecting audiences