Fyre Festival, Influencers and Celebrity Entrepreneurship: A No Holds Barred Interview with Ja Rule
Jeff Atkins, also known as “Ja Rule,” has bounced back from Fyre Festival and is now growing his new venture ICONN, a 1 to 1 marketing platform for brands, influencers, athletes, and musicians. In this intimate fireside chat led by bestselling author Carlos Gil, Ja Rule shares his thoughts on the perils of influencer marketing, including notable campaigns that have seen monumental success and failure.
After this talk, you’ll be able to:
- Understand what’s necessary to go all-in to build an authentic brand
- Approach influencer marketing with a mindset based on today’s changing consumer environment
- Draw practical lessons from both successful and unsuccessful influencer campaigns and apply to your own efforts