How Content Can Establish Your Brand as a Thought Leader
There are many ways to present content in order to establish your brand as both a resourceful thought leader and trusted partner to your customers. From articles and blogs to video and social media, how do you leverage your existing content and bring in industry experts, without any impropriety? Most importantly, how can you do things differently to support your customer as well as set your brand apart?
At the end of this session, you’ll be able to:
- Know what, and why, your customers are expecting a “relationship” from marketing efforts
- Understand the power of flexible, structured content and how it is critical to the success of your omni-channel marketing efforts
- Replicate real life examples of campaigns using the latest tools and channels, combined with creativity and flair
- Align your content acquisition and creation to the needs of the channel
- Understand why it is important to tell an experience, not a story