Not an Oxymoron: Marketing Metrics that Matter

While some individuals measure marketing success by the number of hearts they receive, in the business world you have to get real about providing metrics that show you are moving the business forward and providing real value. But what are the metrics that matter and where do you find them? After this session, you’ll be able to:

  • Understand what vanity metrics are and whether there is any value in measuring them
  • Use business-focused metrics for digital platforms: web, email, and social
  • Evaluate how your brand stacks up to current industry benchmarks