Micro-Influencers: Marketing Magic or Insta-scam?

With $255 million being spent being on Instagram influencer-sponsored posts each month and 70 percent of consumers saying they’d rather learn about a new product through content, such an influencer post rather than through a traditional ad, influencer marketing is now a critical component to your overall marketing and branding efforts. In this session, we’ll break down how Instagram Influencers build their audience, and teach you how to spot a real influencer from the Insta-scammers.

After this session, you’ll be able to:

  • Spot phony influencers and fake followers
  • Use tips and tricks for working with the right influencers
  • Measure success with influencer marketing on Instagram