Mixing Art and Science – How to Build a Data Driven Social Content Strategy

Imagine a world where social channels aren’t a dumping ground for content. What if we could show our business leaders that if used properly, these owned spaces actually provide an opportunity to create meaningful engagement with our audience? By pairing social listening with performance data, you can reframe the conversation around the purpose of social and drive engagement to new heights.

After this session, you’ll be able to:

  • Use a data-driven framework to build an audience first approach to your social content strategy
  • Optimize your social execution to drive performance that improves over time
  • Lead meaningful conversations with your leaders about the role of social in your marketing mix

This session is for digital marketers who actively create and manage content for owned social channels looking to improve engagement with their audience.