Next Level Lead Nurturing: How to Segment and Automate Your Marketing to Close More Deals

To provide value to your customers, you have to understand their needs and how to deliver what they want, regardless of where they are in the buyer’s journey. In this session, you’ll learn master tips to enhance your contact management and segmentation strategy for real results. When you deploy engaging and contextual content at exactly the right moment, you’ll empower your audience, help them identify their needs, and craft helpful, personalized messages designed to convert.

After this session, you’ll be able to:

  • Apply tactics to take your lead nurturing strategy to the next level
  • Craft a contact segmentation action plan to deliver the right content to the right prospects
  • Set up a proactive workflow to give your best leads what they want, when they need it