It Takes Two: Effective Strategies for Working with Social Influencers

As more brands turn to influencers to support their marketing strategies, how can your brand stand out? In this session, hear how Southwest Airlines has developed avenues for authentic partnerships via their Storytellers Program that launched in 2018.

After this session, you’ll be able to:

  • Use a proven framework for successful influencer partnerships
  • Implement customer influencer partnerships to meet your needs in a manner that fits your brand
  • Avoid costly mistakes in leveraging influencers by developing KPIs and a vetting framework