8 1/2 Ways To Drive Social Media ROI in an Era of Mistrust

Fake news, data breaches, Russian bots and rogue citizen journalists are now the new reality when it comes to social media. So, what are companies to do when they heavily rely on social media to market their products and services? During this session, we’ll help you uncover a road map to true social media success during an era of mistrust.

After this session, you’ll be able to:

  • Use 3 essential tools to instill customer trust
  • Create and promote an authentic online brand
  • Apply a road map for unifing and integrating your various social media channels so you can efficiently and consistently reach your audience
  • Harness the power of digital content to grow your customer base, increase your credibility, and attract web traffic
  • Implement detailed steps and tools to track your social media performance and identify which sources are driving ROI traffic.