The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI
Social networks are the new norm, and traditional marketing is failing in today’s digital, always-on culture where businesses across the world have to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola, and Walmart combined, traditional marketing as we know it is dead. This presentation will reinforce that no matter how easy it is to reach potential customers, the critical relationship between brand and consumer still needs the human touch. Learn how to put ‘social’ back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling, and consumers don’t want to be sold to, they want to be engaged.
After this session, you’ll be able to:
- Fine-tune your approach to finding your customers on social media and build long-lasting relationships one by one through direct conversation and content that converts to sales.
- Apply community management best practices that are used by the world’s leading brands (i.e., Wendy’s), and learn why every brand should spend more time paying attention to what’s said about them and their competition.
- Improve decisions on what to post, where, when, and how to engage by understanding how Facebook and other social networks will penalize content marketers for click-bait and fake news, engagement-bait and links which live outside of the native platform
- “Futureproof” your company & job over the next decade as AR/VR and advancements in technology disrupt marketing further by creating more noise and friction between brands and their customers.