Think Bigger Than Google: Revolutionize Your Cross-Channel Digital Marketing with One-to-One Intent

In this session, you will understand how predictive intent empowers digital marketers for success. Additionally, we’ll discuss why the consumer journey demands the need for full-funnel optimization and how metric-driven display is crucial for expanding your audience reach. You’ll also understand the importance of using fully-transparent insights and reporting tools.

After this session, you’ll be able to:

• Utilize insights to engineer predictive intent for paid media
• Learn to harness holistic conversion data to make informed decisions
• Become versed in getting actionable data to drive conversions from display instead of traditional spray & pray
• See how to employ cross-channel optimization tactics across any ad platform