Winning at E-A-T: The Intersection of Brand Building and SEO

Often when people think of SEO, they are focused on growing organic traffic for non-branded searches. However, in the era of E-A-T (expertise, authoritativeness, and trust), it’s more important than ever that your brand is providing signals across the Internet to why you should be the trusted source for information in your niche. This session is for digital marketers that do SEO or content and want to better understand how to convey trust signals to users and search engines alike.

After this session, you’ll be able to:

  • Understand E-A-T principles and determine where your website is weak
  • Improve your website content to be more transparent, authoritative, and trustworthy
  • Execute a strategy for improving your brand reputation on 3rd party sites