Alyssa Rolfe | Digital Summit Phoenix

Alyssa Rolfe

Manager, Demand Strategy
IBM
Alyssa Rolfe - IBM

Alyssa Rolfe is an experienced marketing leader specializing in digital experience & paid media. In her almost 5 year tenure at IBM, Alyssa has managed teams across paid media, social and integrated demand strategy. Alyssa currently works on the demand strategy team, architecting digital experiences that seamlessly move customers from brand experiences into demand.