Header Image

Joe Federer

Head of Brand Strategy
McGraw-Hill
Joe Federer - McGraw-Hill

After spending 3.5+ years as Reddit’s Head of Brand Strategy, Joe’s first book, The Hidden Psychology of Social Networks, will be published in 2020 by McGraw-Hill. Having built social creative and strategy teams at major agencies like Ketchum and Energy BBDO, Joe has deep expertise in building social-first brands.