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Matt Hertig

CEO, CTO & Co-Founder
Alight Analytics
Matt Hertig - Alight Analytics

Matt Hertig is the CEO and co-founder of Alight Analytics — and he’s hell-bent on demonstrating the value of marketing. Alight's marketing intelligence platform, ChannelMix, fuels solutions that enable any marketer to turn marketing from an expense to an investment. After working with hundreds of marketers and presenting to tens of thousands more, Matt heard their pain and desperately wanted to build a solution to put them on a path to channel attribution quickly and easily. He succeeded with Alight’s latest offering, six industry-changing solutions that provide a third option to all the marketers frustrated by software and disenchanted with consultants.