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Content Marketing

Sharpen your skills in content strategy, personalization, customer engagement, and more

Are you tasked with creating rock solid content strategy for your company? There’s a number of offerings on the Digital Summit program to help you sharpen your skills.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Wednesday, February 21

  • February 21
  • 2:30 pm - 3:00 pm
  • Stage 1
  • White hat SEO strategies real brands can actually implement
  • Why your competitors are ranking pages with zero external backlinks
  • SEO skills every digital marketer needs to learn
  • What every PPC manager, developer, web designer, and business owner should know about SEO
  • Why brand search matters and how to protect it
  • Million dollar mistakes companies are making and how to avoid them
  • February 21
  • 2:30 pm - 3:00 pm
  • Stage 2
  • Write sales copy that converts (as proven by psychological frameworks)
  • Generate more leads by automating your sales funnel
  • Save your sales team hundreds of hours by automating their prospecting
  • Earn more revenue by putting all the pieces together
  • February 21
  • 2:30 pm - 3:00 pm
  • Stage 3
  • Leverage mobile customers as a built-in focus group
  • Test and iterate on new features quickly by collecting feedback from thousands of customers within days
  • Make data-backed decisions about the direction of the company to ensure you’re building a brand in-line with customer expectations
  • February 21
  • 4:45 pm - 5:15 pm
  • Stage 2
  • Version your content to appeal to disparate groups such as, lines of business, industries, net new vs. customers
  • Design content to be consumed in multiple formats, across the spectrum of your customers' preferences and behaviors
  • Leave with a new content plan blueprint, based on how your prospects prefer to consume information

Day 2 Thursday, February 22

  • February 22
  • 8:30 am - 9:00 am
  • Stage 1
  • Leverage keyword data to unite your UX, SEO, and content efforts
  • Avoid classic marketing mistakes that stem from fractured strategies and disconnected teams
  • Holistically optimize your digital presence across the web with practical, real-world approaches
  • February 22
  • 9:15 am - 9:45 am
  • Stage 1
  • Have an actionable framework for creating better personalized experiences via your social channels
  • Always be present with your customers and prospects by creating personalized moments throughout their customer journey
  • Understand how algorithms work across all the social platforms, and leverage them to be more relevant to your audiences
  • February 22
  • 11:00 am - 11:30 am
  • Stage 1
  • Understand why the Bee is such an important framework for your marketing decisions
  • Take the Beyoncé approach to your marketing efforts
  • Approach how you keep you and your organization aligned to your customer's needs, and
  • Enjoy some of Sasha Fierce's favorite jams along the way
  • February 22
  • 11:00 am - 11:30 am
  • Stage 2
  • Better understand how to incorporate augmented reality into consumer activations
  • Use your existing content in new immersive environments
  • Understand the design and consumer interfaces can make or break your marketing campaign
  • February 22
  • 11:00 am - 11:30 am
  • Stage 3
  • Add the 5 verbs that are the necessary building blocks for deep content to your strategic mindset
  • Unlock the power of pain points in your creative copy and customer journey
  • Know how and when to use Storytelling vs storyselling
  • Understand and implement deep content’s triple win into your own content game plan
  • February 22
  • 11:45 am - 12:15 pm
  • Stage 1
  • Create and use events to better understand user behavior
  • Utilize new tag manager tips and tactics to measure events, goals and other data points
  • Use your data to more expertly track your users and prospects, not a collection of disjointed sessions
  • February 22
  • 1:40 pm - 2:10 pm
  • Stage 2
  • Identify website issues affecting performance
  • Make the right choice for hosting
  • Optimize images and video
  • Prioritize the use of smart coding techniques
  • Know when to use responsive design, AMP, or an app for mobile users
  • February 22
  • 3:00 pm - 3:30 pm
  • Stage 2
  • Understand what is content amplification is
  • Identify content gaps and distribution gaps
  • Craft a holistic amplification strategy
  • Measure amplification ROI
  • February 22
  • 3:40 pm - 4:10 pm
  • Stage 2
  • Set priorities for digital copy based on your brand’s voice
  • Turn your SEO strategy into a key tool for building brand value
  • Balance two distinct skill sets: writing for search, and writing for brand
  • Create more cohesion between the terms people search for and the way you talk about what you offer

Join us at Phoenix 2018

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