Header Image

Search + SEO

Stay ahead of the SEO game - Algorithms, content strategy, signal noise, measurement, tools, and more

Are you the one who eats and sleeps Search or Data strategy for your company? There’s a number of offerings on the Digital Summit program to help you sharpen your skills.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Wednesday, February 21

  • February 21
  • 8:30 am - 12:30 pm
  • Stage 2
  • AM Workshop
  • Identify technical issues on your website that are hurting rankings and/or performance
  • Prepare for site migrations (including https) and re-designs
  • Uncover hidden gems in Google Analytics and Google Search Console
  • Find and pursue additional SERP opportunities, such as rich snippets, image and video results
  • Reverse engineer the top-ranking pages to better compete in SERPs
  • Structure the website to create themes
  • Develop a content strategy based upon topical density that drives traffic
  • Increase online publicity and brand awareness through SEO techniques
  • Put it all together— Create a customized, step-by-step SEO plan to get results
  • Create an SEO strategy that can be implemented in prioritized steps
  • Win over key executives with the right data and reporting
  • February 21
  • 3:15 pm - 3:45 pm
  • Stage 1
  • Diagnose common problems that can hurt your search rankings
  • Prioritize technical fixes based on the level of impact on the website
  • Communicate technical implementations to both the marketing and IT teams
  • Identify areas of quick wins
  • February 21
  • 4:00 pm - 4:30 pm
  • Stage 2
  • Implement and track advanced engagement metrics in your marketing and CX
  • Discover and analyze new data in Google Analytics that will move the needle
  • Add enriched data code snippets to improve SERP results and CTR

Day 2 Thursday, February 22

  • February 22
  • 9:15 am - 9:45 am
  • Stage 1
  • Effectively optimize your site to combat Google’s ever-changing algorithm and land on top of the search results.
  • Understand how the popular opinion on paid media view has changed and how to beat your competitors for the bid
  • Get your SEO and Paid teams working together towards the same goal
  • Build and grow your own audience and leverage it for real revenue growth
  • February 22
  • 11:45 am - 12:15 pm
  • Stage 1
  • Define how Google looks at content purpose
  • Understand why user satisfaction should be central to your content strategy
  • Research your customers’ needs with satisfaction in mind
  • Create content that satisfies
  • Minimize friction in presenting your content
  • February 22
  • 2:20 pm - 2:50 pm
  • Stage 2
  • Use keyword data to develop a website architecture based on searchers’ interests
  • Work collaboratively with Analytics and Paid Search Teams to target concepts most important to the overall business
  • Successfully present complicated data concepts to your C-Level Executives
  • February 22
  • 3:00 pm - 3:30 pm
  • Stage 2
  • Change the company culture and awareness of SEO so you can acquire more organic traffic
  • Learn from real life examples of disastrous decisions that could have been avoided
  • Use evangelism methods and tactics that have worked for companies like Microsoft, Hallmark and GoDaddy
  • Educate all teams that produce websites so you don’t miss out on traffic and revenue opportunities

Join us at DIGITAL SUMMIT Digital Summit Phoenix 2018

Subscribe to our newsletter