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Strategy + Trends

Sharpen your digital marketing strategy - Content, reputation management, social personalization, SEO, UX, and more

Looking at marketing and digital strategy from more of a bird’s eye, holistic viewpoint? There’s a number of offerings on the Digital Summit program to help stir your creative and strategic juices.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Wednesday, February 21

Day 2 Thursday, February 22

  • February 22
  • 8:30 am - 9:00 am
  • Stage 2
  • Evaluate and implement emerging technologies
  • Understand how AR, VR and chatbots have positively impacted the Warriors’ fan experience
  • Replicate how the Warriors have implemented the technology
  • February 22
  • 11:00 am - 11:30 am
  • Stage 1
  • Understand why the Bee is such an important framework for your marketing decisions
  • Take the Beyoncé approach to your marketing efforts
  • Approach how you keep you and your organization aligned to your customer's needs, and
  • Enjoy some of Sasha Fierce's favorite jams along the way
  • February 22
  • 11:00 am - 11:30 am
  • Stage 3
  • Use Amazon as a way to drive growth for brands and products
  • Understand key elements for Amazon SEO and conversion
  • Get initial conversions and protect your brand on Amazon
  • February 22
  • 11:45 am - 12:15 pm
  • Stage 3
  • Implement an approach to omnichannel customer journey mapping to gain a deeper understanding of your customer’s wants and needs
  • Optimize digital engagement within the larger context of an omnichannel experience
  • Leverage customer journey mapping to enrich your ROI
  • Develop a customer effort score and experience metrics
  • February 22
  • 11:45 am - 12:15 pm
  • Stage 2
  • Understand the key ingredients and see examples of successful innovation projects
  • Evaluate your consumer-facing technology stack
  • Develop practices to constantly discover and infuse innovation nto your business strategy
  • Measure the ROI of current and prospective tech investments driving innovation in your business
  • February 22
  • 1:40 pm - 2:10 pm
  • Stage 3
  • Understand the evolution of artificial intelligence and why a human's role is now more important
  • Know what channels to optimize for building deeper relationships with your customers
  • Leverage AI and big data to build a human connection
  • Determine where a human can't be replaced...and when they should
  • February 22
  • 2:20 pm - 2:50 pm
  • Stage 3
  • Implement an iterative and strategic approach to increasing your digital advertising
  • Evaluate how to set, measure and implement key KPI’s to prove, justify and communicate your progress
  • Double down what marketing efforts are working and discontinue or cut back efforts that are not
  • Prove or disprove paradigms in your industry using data (e.g. older audiences don’t use social media)
  • February 22
  • 2:20 pm - 2:50 pm
  • Stage 2
  • Use keyword data to develop a website architecture based on searchers’ interests
  • Work collaboratively with Analytics and Paid Search Teams to target concepts most important to the overall business
  • Successfully present complicated data concepts to your C-Level Executives
  • February 22
  • 3:00 pm - 3:30 pm
  • Stage 2
  • Change the company culture and awareness of SEO so you can acquire more organic traffic
  • Learn from real life examples of disastrous decisions that could have been avoided
  • Use evangelism methods and tactics that have worked for companies like Microsoft, Hallmark and GoDaddy
  • Educate all teams that produce websites so you don’t miss out on traffic and revenue opportunities
  • February 22
  • 3:40 pm - 4:10 pm
  • Stage 1
  • Use the intuitive platform to immediately start A/B testing on your website (for free!)
  • Generate data that will convince your boss or client (or yourself) to make impactful website changes
  • Apply website updates that will improve UX and generate more traffic and conversions for your business or client

Join us at DS Phoenix 2018

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