Looking at marketing and digital strategy from more of a bird’s eye, holistic viewpoint? There’s a number of offerings on the Digital Summit program to help stir your creative and strategic juices.
Strategy + Trends
Sharpen your digital marketing strategy - Content, reputation management, social personalization, SEO, UX, and more
“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”
– 2016 Digital Summit attendee
Session Filters
- February 21
- 8:30 am - 12:30 pm
- Stage 2
- AM Workshop
- Identify technical issues on your website that are hurting rankings and/or performance
- Prepare for site migrations (including https) and re-designs
- Uncover hidden gems in Google Analytics and Google Search Console
- Find and pursue additional SERP opportunities, such as rich snippets, image and video results
- Reverse engineer the top-ranking pages to better compete in SERPs
- Structure the website to create themes
- Develop a content strategy based upon topical density that drives traffic
- Increase online publicity and brand awareness through SEO techniques
- Put it all together— Create a customized, step-by-step SEO plan to get results
- Create an SEO strategy that can be implemented in prioritized steps
- Win over key executives with the right data and reporting
- February 21
- 8:30 am - 12:30 pm
- Stage 3
- AM Workshop
- Understand why email still matters to you and the people you're trying to reach
- Ensure your campaigns are making it to the Inbox
- Learn how Internet Service Providers (ISPs) might be treating your campaigns
- Know the similarities and differences for how B2B and B2C audiences consume email, convert from it, and how different design choices impact those conversions
- Perform regular email audits which are crucial to email success
- Make sure you’re tracking the metrics you should be and discover those you may not be or may not know about
- Have some insight into what the future of email might look like
- February 21
- 2:30 pm - 3:00 pm
- Stage 3
- Leverage tensions to fuel creativity
- Incorporate conflict into the structure of your next campaign
- Share examples of healthy conflict from various industries
- Understand pattern interrupts and use them to propel your brand
- February 21
- 2:30 pm - 3:00 pm
- Stage 1
- Know what, and why, your customers are expecting a “relationship” from marketing efforts
- Understand the power of flexible, structured content and how it is critical to the success of your omni-channel marketing efforts
- Replicate real life examples of campaigns using the latest tools and channels, combined with creativity and flair
- Align your content acquisition and creation to the needs of the channel
- Understand why it is important to tell an experience, not a story
- February 21
- 3:15 pm - 3:45 pm
- Stage 2
- Build and sell better products with this new cross-border role for CMOs
- Toss out the traditional org chart and place marketing and product teams under one umbrella
- Map teams to areas of focus, rather than disciplines
- Improve efficiency across the company by sharing cross-functional goals that are based on outcomes, not features
- Understand why it’s important to “picture” and “market” to your customer
- February 21
- 3:15 pm - 3:45 pm
- Stage 3
- Know which metrics to focus on when measuring your content marketing efforts
- List which tools will help you measure these metrics
- Determine if your content marketing strategy is producing results
- Understand which types of content can help you obtain an ROI
- February 21
- 4:00 pm - 4:30 pm
- Stage 2
- Implement and track advanced engagement metrics in your marketing and CX
- Discover and analyze new data in Google Analytics that will move the needle
- Add enriched data code snippets to improve SERP results and CTR
- February 21
- 4:00 pm - 4:30 pm
- Stage 3
- Understand what product marketing is and why it’s essential to your business
- Develop a product marketing strategy that generates revenue and results
- Demonstrate KPIs and metrics to report on programs and initiatives
- February 21
- 4:45 pm - 5:15 pm
- Stage 3
- Understand the relationship between your brand positioning and organizational culture
- Determine what your customer data reveals about how customers view your brand
- Do what it takes to shift your brand position for good
- Employ new tips to build a global community with social media
- February 21
- 4:45 pm - 5:15 pm
- Stage 1
- Develop a better understanding of your audience, its needs, and its behaviors
- Launch campaigns with greater understanding and precision
- Use and understand the data from your results more efficiently for future tests
- February 22
- 8:30 am - 9:00 am
- Stage 2
- Evaluate and implement emerging technologies
- Understand how AR, VR and chatbots have positively impacted the Warriors’ fan experience
- Replicate how the Warriors have implemented the technology
- February 22
- 9:15 am - 9:45 am
- Stage 2
- Understand why personality and authenticity is so important and how to convey it in your email
- Avoid Hank's relationship mistakes with your customers and subscribers, but instead foster loyalty and appreciation
- Reveal toxic, dysfunctional patterns in design, operations and strategy before they take root and grow
- Experience a mindset shift in how you approach and execute email marketing
- Enjoy some favorite clips from the show along the way
- February 22
- 9:15 am - 9:45 am
- Stage 3
- Cite examples of current AI/machine learning technologies
- Understand how machine learning/AI technologies will be used to improve marketing processes and decision making
- Determine which marketing roles and functions are at risk of being "automated"
- Prepare yourself and your team for the future through a "center-brain marketing" approach
- February 22
- 10:00 am - 10:30 am
- Stage 1
- Attract, hire and retain Millennials that will surprise and delight you
- Better understand what millennials want from their workplace leaders
- Create marketing messages that resonate with millennials
- Choose marketing platforms that millennials will respond to
- February 22
- 10:00 am - 10:30 am
- Stage 2
- Strategically organize media budgets by platform (Search, Social & RTB) and geography based on potential impact
- Implement campaign set-up best practices by platform (Search, Social, & RTB)
- Test two different data-driven omni-channel optimization strategies across any/all platforms
- February 22
- 11:00 am - 11:30 am
- Stage 1
- Understand why the Bee is such an important framework for your marketing decisions
- Take the Beyoncé approach to your marketing efforts
- Approach how you keep you and your organization aligned to your customer's needs, and
- Enjoy some of Sasha Fierce's favorite jams along the way
- February 22
- 11:00 am - 11:30 am
- Stage 2
- Move beyond reach, frequency & CPM
- Use Artificial Intelligence (AI) to be a smarter marketer
- Speak to the right now generation, understand your audience, & impact the bottom line with AI
- Create heavy competition among publishers & networks to stretch your ad dollars in real-time
- February 22
- 11:00 am - 11:30 am
- Stage 3
- Use Amazon as a way to drive growth for brands and products
- Understand key elements for Amazon SEO and conversion
- Get initial conversions and protect your brand on Amazon
- February 22
- 11:45 am - 12:15 pm
- Stage 3
- Implement an approach to omnichannel customer journey mapping to gain a deeper understanding of your customer’s wants and needs
- Optimize digital engagement within the larger context of an omnichannel experience
- Leverage customer journey mapping to enrich your ROI
- Develop a customer effort score and experience metrics
- February 22
- 11:45 am - 12:15 pm
- Stage 2
- Understand the key ingredients and see examples of successful innovation projects
- Evaluate your consumer-facing technology stack
- Develop practices to constantly discover and infuse innovation nto your business strategy
- Measure the ROI of current and prospective tech investments driving innovation in your business
- February 22
- 1:40 pm - 2:10 pm
- Stage 1
- Deploy social listening tactics to monitor online conversations about specific topics for your business
- Develop a customer persona to understand how to approach your audience with the right message
- Allocate resources wisely to the most appropriate content and channels
- Analyze results to assess performance
- February 22
- 1:40 pm - 2:10 pm
- Stage 3
- Understand the evolution of artificial intelligence and why a human's role is now more important
- Know what channels to optimize for building deeper relationships with your customers
- Leverage AI and big data to build a human connection
- Determine where a human can't be replaced...and when they should
- February 22
- 2:20 pm - 2:50 pm
- Stage 3
- Implement an iterative and strategic approach to increasing your digital advertising
- Evaluate how to set, measure and implement key KPI’s to prove, justify and communicate your progress
- Double down what marketing efforts are working and discontinue or cut back efforts that are not
- Prove or disprove paradigms in your industry using data (e.g. older audiences don’t use social media)
- February 22
- 2:20 pm - 2:50 pm
- Stage 2
- Use keyword data to develop a website architecture based on searchers’ interests
- Work collaboratively with Analytics and Paid Search Teams to target concepts most important to the overall business
- Successfully present complicated data concepts to your C-Level Executives
- February 22
- 3:00 pm - 3:30 pm
- Stage 2
- Change the company culture and awareness of SEO so you can acquire more organic traffic
- Learn from real life examples of disastrous decisions that could have been avoided
- Use evangelism methods and tactics that have worked for companies like Microsoft, Hallmark and GoDaddy
- Educate all teams that produce websites so you don’t miss out on traffic and revenue opportunities
- February 22
- 3:00 pm - 3:30 pm
- Stage 1
- Better understand the unique audiences on each of your social media marketing platforms
- Develop a unique strategy for each of your channels
- Learn to embrace new and existing features of the platforms to make them work for you
- Maximize social media engagement by using “found time” to foster creativity
- February 22
- 3:40 pm - 4:10 pm
- Stage 1
- Use the intuitive platform to immediately start A/B testing on your website (for free!)
- Generate data that will convince your boss or client (or yourself) to make impactful website changes
- Apply website updates that will improve UX and generate more traffic and conversions for your business or client