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Strategy + Trends

Sharpen your digital marketing strategy - Content, reputation management, social personalization, SEO, UX, and more

Looking at marketing and digital strategy from more of a bird’s eye, holistic viewpoint? There’s a number of offerings on the Digital Summit program to help stir your creative and strategic juices.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Wednesday, February 21

  • February 21
  • 8:30 am - 12:30 pm
  • Stage 2
  • AM Workshop
  • Identify technical issues on your website that are hurting rankings and/or performance
  • Prepare for site migrations (including https) and re-designs
  • Uncover hidden gems in Google Analytics and Google Search Console
  • Find and pursue additional SERP opportunities, such as rich snippets, image and video results
  • Reverse engineer the top-ranking pages to better compete in SERPs
  • Structure the website to create themes
  • Develop a content strategy based upon topical density that drives traffic
  • Increase online publicity and brand awareness through SEO techniques
  • Put it all together— Create a customized, step-by-step SEO plan to get results
  • Create an SEO strategy that can be implemented in prioritized steps
  • Win over key executives with the right data and reporting
  • February 21
  • 2:30 pm - 3:00 pm
  • Stage 3
  • Leverage tensions to fuel creativity
  • Incorporate conflict into the structure of your next campaign
  • Share examples of healthy conflict from various industries
  • Understand pattern interrupts and use them to propel your brand
  • February 21
  • 2:30 pm - 3:00 pm
  • Stage 1
  • Know what, and why, your customers are expecting a “relationship” from marketing efforts
  • Understand the power of flexible, structured content and how it is critical to the success of your omni-channel marketing efforts
  • Replicate real life examples of campaigns using the latest tools and channels, combined with creativity and flair
  • Align your content acquisition and creation to the needs of the channel
  • Understand why it is important to tell an experience, not a story
  • February 21
  • 3:15 pm - 3:45 pm
  • Stage 2
  • Build and sell better products with this new cross-border role for CMOs
  • Toss out the traditional org chart and place marketing and product teams under one umbrella
  • Map teams to areas of focus, rather than disciplines
  • Improve efficiency across the company by sharing cross-functional goals that are based on outcomes, not features
  • Understand why it’s important to “picture” and “market” to your customer
  • February 21
  • 3:15 pm - 3:45 pm
  • Stage 3
  • Know which metrics to focus on when measuring your content marketing efforts
  • List which tools will help you measure these metrics
  • Determine if your content marketing strategy is producing results
  • Understand which types of content can help you obtain an ROI
  • February 21
  • 4:00 pm - 4:30 pm
  • Stage 2
  • Implement and track advanced engagement metrics in your marketing and CX
  • Discover and analyze new data in Google Analytics that will move the needle
  • Add enriched data code snippets to improve SERP results and CTR
  • February 21
  • 4:00 pm - 4:30 pm
  • Stage 3
  • Understand what product marketing is and why it’s essential to your business
  • Develop a product marketing strategy that generates revenue and results
  • Demonstrate KPIs and metrics to report on programs and initiatives
  • February 21
  • 4:45 pm - 5:15 pm
  • Stage 3
  • Understand the relationship between your brand positioning and organizational culture
  • Determine what your customer data reveals about how customers view your brand
  • Do what it takes to shift your brand position for good
  • Employ new tips to build a global community with social media
  • February 21
  • 4:45 pm - 5:15 pm
  • Stage 1
  • Develop a better understanding of your audience, its needs, and its behaviors
  • Launch campaigns with greater understanding and precision
  • Use and understand the data from your results more efficiently for future tests

Day 2 Thursday, February 22

  • February 22
  • 8:30 am - 9:00 am
  • Stage 2
  • Evaluate and implement emerging technologies
  • Understand how AR, VR and chatbots have positively impacted the Warriors’ fan experience
  • Replicate how the Warriors have implemented the technology
  • February 22
  • 11:00 am - 11:30 am
  • Stage 1
  • Understand why the Bee is such an important framework for your marketing decisions
  • Take the Beyoncé approach to your marketing efforts
  • Approach how you keep you and your organization aligned to your customer's needs, and
  • Enjoy some of Sasha Fierce's favorite jams along the way
  • February 22
  • 11:00 am - 11:30 am
  • Stage 3
  • Use Amazon as a way to drive growth for brands and products
  • Understand key elements for Amazon SEO and conversion
  • Get initial conversions and protect your brand on Amazon
  • February 22
  • 11:45 am - 12:15 pm
  • Stage 3
  • Implement an approach to omnichannel customer journey mapping to gain a deeper understanding of your customer’s wants and needs
  • Optimize digital engagement within the larger context of an omnichannel experience
  • Leverage customer journey mapping to enrich your ROI
  • Develop a customer effort score and experience metrics
  • February 22
  • 11:45 am - 12:15 pm
  • Stage 2
  • Understand the key ingredients and see examples of successful innovation projects
  • Evaluate your consumer-facing technology stack
  • Develop practices to constantly discover and infuse innovation nto your business strategy
  • Measure the ROI of current and prospective tech investments driving innovation in your business
  • February 22
  • 1:40 pm - 2:10 pm
  • Stage 3
  • Understand the evolution of artificial intelligence and why a human's role is now more important
  • Know what channels to optimize for building deeper relationships with your customers
  • Leverage AI and big data to build a human connection
  • Determine where a human can't be replaced...and when they should
  • February 22
  • 2:20 pm - 2:50 pm
  • Stage 3
  • Implement an iterative and strategic approach to increasing your digital advertising
  • Evaluate how to set, measure and implement key KPI’s to prove, justify and communicate your progress
  • Double down what marketing efforts are working and discontinue or cut back efforts that are not
  • Prove or disprove paradigms in your industry using data (e.g. older audiences don’t use social media)
  • February 22
  • 2:20 pm - 2:50 pm
  • Stage 2
  • Use keyword data to develop a website architecture based on searchers’ interests
  • Work collaboratively with Analytics and Paid Search Teams to target concepts most important to the overall business
  • Successfully present complicated data concepts to your C-Level Executives
  • February 22
  • 3:00 pm - 3:30 pm
  • Stage 2
  • Change the company culture and awareness of SEO so you can acquire more organic traffic
  • Learn from real life examples of disastrous decisions that could have been avoided
  • Use evangelism methods and tactics that have worked for companies like Microsoft, Hallmark and GoDaddy
  • Educate all teams that produce websites so you don’t miss out on traffic and revenue opportunities
  • February 22
  • 3:40 pm - 4:10 pm
  • Stage 1
  • Use the intuitive platform to immediately start A/B testing on your website (for free!)
  • Generate data that will convince your boss or client (or yourself) to make impactful website changes
  • Apply website updates that will improve UX and generate more traffic and conversions for your business or client

Join us at DIGITAL SUMMIT Digital Summit Phoenix 2018

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