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Strategy + Trends

Sharpen your digital marketing strategy - Content, reputation management, social personalization, SEO, UX, and more

Looking at marketing and digital strategy from more of a bird’s eye, holistic viewpoint? There’s a number of offerings on the Digital Summit program to help stir your creative and strategic juices.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Wednesday, February 21

  • February 21
  • 8:30 am - 12:45 pm
  • Stage 2
  • Pre-Conference
  • Stay ahead of Google updates and prepare for SEO of today and tomorrow
  • List common technical problems that plague sites and how to fix them
  • Use persona data to attract targeted traffic
  • Take keyword research to a deeper level, including uncovering search intent
  • Build a search-engine friendly website structure
  • Get the most out of mobile and voice queries
  • Develop a content strategy based upon topical density that drives traffic
  • Identify high quality backlink opportunities
  • Put it all together— Create a customized, step-by-step SEO plan to get results
  • Use checklists, benchmarks and workflows to get your SEO work done
  • Report results and initiatives to key decision makers within the organization
  • February 21
  • 2:30 pm - 3:00 pm
  • Stage 1
  • White hat SEO strategies real brands can actually implement
  • Why your competitors are ranking pages with zero external backlinks
  • SEO skills every digital marketer needs to learn
  • What every PPC manager, developer, web designer, and business owner should know about SEO
  • Why brand search matters and how to protect it
  • Million dollar mistakes companies are making and how to avoid them
  • February 21
  • 2:30 pm - 3:00 pm
  • Stage 2
  • Write sales copy that converts (as proven by psychological frameworks)
  • Generate more leads by automating your sales funnel
  • Save your sales team hundreds of hours by automating their prospecting
  • Earn more revenue by putting all the pieces together
  • February 21
  • 2:30 pm - 3:00 pm
  • Stage 3
  • Leverage mobile customers as a built-in focus group
  • Test and iterate on new features quickly by collecting feedback from thousands of customers within days
  • Make data-backed decisions about the direction of the company to ensure you’re building a brand in-line with customer expectations
  • February 21
  • 3:15 pm - 3:45 pm
  • Stage 2
  • Build and sell better products with this new cross-border role for CMOs
  • Toss out the traditional org chart and place marketing and product teams under one umbrella
  • Map teams to areas of focus, rather than disciplines
  • Improve efficiency across the company by sharing cross-functional goals that are based on outcomes, not features
  • Understand why it’s important to “picture” and “market” to your customer
  • February 21
  • 4:00 pm - 4:30 pm
  • Stage 3
  • Implement and track advanced engagement metrics in your marketing and CX
  • Discover and analyze new data in Google Analytics that will move the needle
  • Add enriched data code snippets to improve SERP results and CTR
  • February 21
  • 4:45 pm - 5:15 pm
  • Stage 1
  • Understand the relationship between your brand positioning and organizational culture
  • Determine what your customer data reveals about how customers view your brand
  • Do what it takes to shift your brand position for good
  • Employ new tips to build a global community with social media
  • February 21
  • 4:45 pm - 5:15 pm
  • Stage 2
  • Version your content to appeal to disparate groups such as, lines of business, industries, net new vs. customers
  • Design content to be consumed in multiple formats, across the spectrum of your customers' preferences and behaviors
  • Leave with a new content plan blueprint, based on how your prospects prefer to consume information

Day 2 Thursday, February 22

  • February 22
  • 8:30 am - 9:00 am
  • Stage 1
  • Leverage keyword data to unite your UX, SEO, and content efforts
  • Avoid classic marketing mistakes that stem from fractured strategies and disconnected teams
  • Holistically optimize your digital presence across the web with practical, real-world approaches
  • February 22
  • 8:30 am - 9:00 am
  • Stage 2
  • Use keyword data to develop a website architecture based on searchers’ interests
  • Work collaboratively with Analytics and Paid Search Teams to target concepts most important to the overall business
  • Successfully present complicated data concepts to your C-Level Executives
  • February 22
  • 9:15 am - 9:45 am
  • Stage 1
  • Have an actionable framework for creating better personalized experiences via your social channels
  • Always be present with your customers and prospects by creating personalized moments throughout their customer journey
  • Understand how algorithms work across all the social platforms, and leverage them to be more relevant to your audiences
  • February 22
  • 9:15 am - 9:45 am
  • Stage 2
  • How to create dynamic, targeted, predictive & measurable experiences
  • Discussion about the shifting focus from campaigns to content marketing
  • New approaches to experience creation that are cheaper, faster, and more impactful.
  • February 22
  • 10:00 am - 10:30 am
  • Stage 3
  • Create impactful new marketing strategies that integrates all elements of your customer engagement and customer interactions spectrum
  • Identify new measurements to utilize to determine return-on-investment for new engagement platforms
  • Keep your strategies fresh by incorporating new, emerging technologies
  • February 22
  • 11:00 am - 11:30 am
  • Stage 1
  • Understand why the Bee is such an important framework for your marketing decisions
  • Take the Beyoncé approach to your marketing efforts
  • Approach how you keep you and your organization aligned to your customer's needs, and
  • Enjoy some of Sasha Fierce's favorite jams along the way
  • February 22
  • 11:00 am - 11:30 am
  • Stage 3
  • Add the 5 verbs that are the necessary building blocks for deep content to your strategic mindset
  • Unlock the power of pain points in your creative copy and customer journey
  • Know how and when to use Storytelling vs storyselling
  • Understand and implement deep content’s triple win into your own content game plan
  • February 22
  • 11:45 am - 12:15 pm
  • Stage 1
  • Create and use events to better understand user behavior
  • Utilize new tag manager tips and tactics to measure events, goals and other data points
  • Use your data to more expertly track your users and prospects, not a collection of disjointed sessions
  • February 22
  • 11:45 am - 12:15 pm
  • Stage 2
  • Understand the key ingredients and see examples of successful innovation projects
  • Evaluate your consumer-facing technology stack
  • Develop practices to constantly discover and infuse innovation nto your business strategy
  • Measure the ROI of current and prospective tech investments driving innovation in your business
  • February 22
  • 1:40 pm - 2:10 pm
  • Stage 3
  • Cite the latest data on the state of marketing and sales alignment
  • Understand key attributes and activities of the modern B2B seller
  • Investigate the most innovative enablement technologies
  • Incorporate knowledge of current and future B2B buyer trends and preferences into your marketing
  • Identify buyer-centric initiatives that create cohesion between teams
  • Use an action plan to operationalize a 21st-century partnership
  • February 22
  • 2:20 pm - 2:50 pm
  • Stage 3
  • Develop a deeper appreciation for the thoughtfulness that should go into the design and marketing of an IoT experience.
  • Leverage traditional UX/CX research techniques to gather market data relevant to the IoT consumer experience
  • Add more agile design and marketing techniques for marketing and marketing IOT products/experiences
  • February 22
  • 3:00 pm - 3:30 pm
  • Stage 2
  • Understand what is content amplification is
  • Identify content gaps and distribution gaps
  • Craft a holistic amplification strategy
  • Measure amplification ROI
  • February 22
  • 3:40 pm - 4:10 pm
  • Stage 2
  • Set priorities for digital copy based on your brand’s voice
  • Turn your SEO strategy into a key tool for building brand value
  • Balance two distinct skill sets: writing for search, and writing for brand
  • Create more cohesion between the terms people search for and the way you talk about what you offer

Join us at DS Phoenix 2018

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